Tuesday, 15 July 2025 09:58

Corporate narrative?

Written by  The Hound

OPINION: Forget about the fabled 'rural-urban' divide, the real fault-line in farming might actually be the divide between grass-roots farmers and the industry corporates who claim to be 'speaking on behalf of farmers'.

This gap came to the fore over the Feds' Save Our Sheep campaign to stop productive sheep & beef land being locked up in unproductive pines.

Some reckon a few of these corporate types framed the campaigners as a 'fringe group'.

Not so, says Richard Dawkins, Feds Meat & Wool Council: "Polished corporate narratives may sound convincing, but they often ignore on-farm realities. Quite simply, observing without objecting is a form of endorsement. We're observing the landscape of New Zealand and the face of our industry changing, but our Meat and Wool Council are also objecting. We do not endorse the status quo."

More like this

NZ Pest Crisis Costs Farmers $466M a Year — Survey

New Zealand's pest problem has reached crisis point, according to Federated Farmers' second National Pests Survey, which shows farmers are spending more money and effort on control — yet pest numbers keep climbing faster than they were two years ago.

Federated Farmers Welcomes Pause on Waikato PC1 Rules

The Government has announced it will pause key parts of Waikato Plan Change 1 (PC1) in a decision that is set to give Waikato farmers a reprieve from new consenting and farm-planning requirements while the wider resource management system is overhauled.

Featured

Editorial: The Value of Credibility

OPINION: In politics, credibility is and should be big. It must surely rank higher than charisma, which is quite trite and superficial. Yet, voters nowadays are often wooed and influenced by how someone looks or talks at a superficial level. TV plays a huge role in this.

Kaikōura Families Get School Run Lifeline After Storm

Kaikōura families affected by July's severe storm have found a practical solution to a problem that's kept some children away from regular schooling for weeks: a washed-out section of Inland Kaikōura Road, which has stopped the local school bus from running its usual route.

National

Machinery & Products

» Latest Print Issues Online

The Hound

'LinkedIn Greens'

OPINION: The same mainstream media muppets that brought you Jacindamania in 2017 have been flat out pimping for the Opportunities…

UK Warning

OPINION: Your old mate reckons the atrocious way farmers in the UK are treated by their lords and masters in…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter