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Dean Hamilton.
The humble hotpot has been the catalyst for phenomenal growth of the red meat market in China, Silver Fern Farms (SFF) chief executive Dean Hamilton says.
In fact, most of SFF's red meat export growth has been based on the dish in restaurant chains.
During 15 years of exporting to China it had been slow growth. Primarily one or two relatively cheap lamb products went into the hotpot business in a north-eastern region.
But business with China has grown phenomenally in the last five years from $50 million to $330m annually, Hamilton says. A big contributor has been hotpots' rising popularity nationwide via restaurant chains offering everything from relatively cheap dishes to silver service.
Variations on the dish have expanded to include mutton and beef.
Four things have happened during these five years of phenomenal growth, says Hamilton. The lamb business has hugely diversified: two products that
were 85% of the lamb the company sold to China now account for
40%.
They have moved into mutton and beef. The beef business has gone from $3m of sales five years ago to $160m in the 12 months just ended.
"You can see the phenomenal growth we are experiencing, such that we are selling more beef than sheepmeat," he says.
One of the country's leading experts on China has praised the NZ Government for its handling of the recent incident with China over that country's cyber attack on two of our parliamentary institutions in 2021.
Hopes of NZ sheepmeat prices picking up anytime soon in the country's key export market of China looks highly unlikely.
Zespri has unveiled the award-winning KiwiBrothersTM mascots in China for the first time to market its large kiwifruit crop.
Authorities in China have clamped down on companies in that country which have been packaging and selling their own local fruit under the Zespri brand.
Meat processor and exporter Silver Fern Farms Ltd has joined fellow South Island-based meat company Alliance Group in reporting a big loss for the past year.
The country’s 4200 commercial fruit and vegetable growers will vote from May 14 on a new HortNZ levy.
Meat processor Alliance Group is asking farmer shareholders to inject more capital in order to remain a 100% co-operative.
A vet is calling for all animals to be vaccinated against a new strain of leptospirosis (lepto) discovered on New Zealand dairy farms in recent years.
Dairy
Rural banker Rabobank is partnering with Food Rescue Kitchen on a new TV series which airs this weekend that aims to shine a light on the real and growing issues of food waste, food poverty and social isolation in New Zealand.
Telco infrastructure provider Chorus says that it believes all Kiwis – particularly those in the rural areas – need access to high-speed, reliable broadband.
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