Tuesday, 07 August 2018 08:55

Laggards must go from meat industry

Written by  Peter Burke
Damien O’Connor.  Damien O’Connor. 

The meat industry has some great exemplars but still too many laggards, says the Minister for Primary Industry, Damien O’Connor. 

He told the Red Meat Sector conference that the laggards are farmers who ignore NAIT and animal traceability and who breach animal welfare codes and other regulations. 

He says New Zealand’s reputation is determined by the lowest common-denominator farmer for whom there is no place anywhere in the primary sector.

“This is because an iPhone can send a negative message around the world and undermine all the good stories we will tell under the Taste Pure Nature brand.” 

O’Connor says Taste Pure Nature is a good start but he believes NZ must promote regional differences as the wine industry does.

“Then we will have people coming to NZ to find the subtle differences in the flavour of meat between, say, Hawkes Bay and Canterbury.” 

O’Connor referred to two serious concerns he hads about the meat industry: one was the lack of women at the conference -- not peculiar to the meat industry; the other was the low involvement of Maori. “They have values, kaitiakitanga (guardianship) and manaakitanga (hospitality) that embody everything we are trying to do in producing food and protecting our environment,” he says.

More like this

Feds support live animal exports

Federated Farmers have reiterated their support for the coalition Government to abolish the present ban on the live export of animals.

Live exports battle

As the coalition Government mulls new regulations to reinstate the export of live animals, debate is heating up between supporters and opponents.

Crazy

OPINION: Your canine crusader was truly impressed by the almost unanimous support given by politicians of all stripes in Parliament to the recent passing of legislation for the NZ/EU free trade deal.

Not popular

OPINION: This old mutt hears that his editor has copped a fair bit of flak from readers after an article on former Agriculture Minister Damien O’Connor appeared in the last issue of this fine organ.

Featured

ANZCO Foods' net profit plunges

Meat processor ANZCO Foods’ net profit has plunged on the back of lower market returns which squeezed margins and impacted business performance.

Editorial: Forest for the trees?

OPINION: Most people will be aware of the Government's plans to boost coal, oil and gas production to meet energy requirements.

Protest planned outside dairy awards venue

As the dairy industry prepares to celebrate its top achievers at an awards night this Saturday, attendees are being warned to be aware of protests planned outside the venue – Baypark Arena, Mount Mauganaui.

National

Machinery & Products

Iconic TPW Woolpress turns 50!

The company behind the iconic TPW Woolpress, which fundamentally changed the way wool is baled in Australia and New Zealand,…

» Latest Print Issues Online

The Hound

Keep it up

OPINION: The good fight against "banking wokery" continues with a draft bill to scrap the red tape forcing banks and…

We're OK!

OPINION: Despite the volatility created by the shoot-from-the-hip trade tariff 'stratefy' being deployed by the new state tenants in the…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter