Tuesday, 07 August 2018 14:55

Nailing the big issues

Written by 
Andrew Morrison.  Andrew Morrison. 

Climate change and water quality are two issues the sheep and beef industry has yet to nail, says Beef + Lamb NZ chairman, Andrew Morrison. 

Speaking to Rural News last week at the Red Meat Sector conference in Napier, he said health and safety was a big issue 12-18 months ago but the industry has moved on from this and is working through these other issues.

“We really want to get the water quality and climate change issues sorted,” Morrison says. “We are working out what tools we can set up to help change the behaviour of people on these issues; not regulation so much as how we can structure policy that gets the necessary outcomes.” 

The conference heard a lot about the need for NZ to focus on the growing and changing demands of modern consumers, especially in wealthy markets. But Morrison believes these consumers’ demands are no different from what Kiwis expect from this country’s production systems.

“So we need to demonstrate to consumers – and NZers – that they have every reason to feel comfortable with our production systems and the proteins we produce. 

“We also must demonstrate that we are handling climate change, water quality and animal welfare to a high standard, which should alleviate any concerns they have.” 

Morrison says the conference in Napier was excellent and it was good to see unity between farmers and processors. He saw the conference helping to unify the industry.       

“Farming doesn’t end at the mailbox and excellence in processing doesn’t start at the mailbox, so we must work together to help create products that add value all the way through the system.” 

Andrew Morrison says BLNZ and MIA are working well together -- they recently held a joint strategy day -- and have spent a lot of time working with the new government.

“It’s exciting times; everyone talks about challenges and disruptions, but these are opportunities,” he says. 

More like this

B+LNZ bosses head to Europe

For the first time since Covid-19 travel restrictions were implemented, Beef + Lamb New Zealand (B+LNZ) says it will send a contingent of its leaders overseas.

Cannon fodder?

OPINION: The recent high-profile Mycoplasma bovis announcement from the Government in Hamilton featured Prime Minister Jacinda Ardern and Agriculture Minister Damien O'Connor.

Farmer feedback reshaping HWEN

DairyNZ and Beef + Lamb NZ (B+LNZ) say they are taking farmer feedback on board and working to improve the agricultural emissions pricing options, including driving down administration costs.

UK FTA a boon for NZ meat

OPINION: The recent New Zealand-United Kingdom free trade agreement (FTA) represents the cumulation of over five years of hard work by the New Zealand Government – supported by Beef + Lamb New Zealand (B+LNZ) and the Meat Industry Association (MIA).

National

Machinery & Products

A new approach to apprenticeships

By taking a new approach to its apprenticeship programme, agricultural equipment supplier Norwood says it is ensuring farmers’ machinery will…

Buck-Rake does the job

With many self-propelled forage harvester manufacturers offering machines hitting 1000hp, the bottleneck in any harvesting system is always likely to…

Pigtail standards made to last

Feedback from farmers highlighted frustration at the time and cost involved in frequently replacing failed pigtail posts.

» The RNG Weather Report

» Latest Print Issues Online

The Hound

Say what?

OPINION: This old mutt almost choked while chewing his bone when he happened upon the latest politically-correct advice that’s been…

Why bother?

OPINION: A mate of the Hound’s recently applied for membership with Ashburton-based farm supply co-operative Ruralco.

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter