New Zealand Primary Sector Forecast to Reach $70 Billion by 2030
Against all the odds, the primary sector has turned in a stellar performance with export returns for 2026 hitting $64.3 billion - up 6% on the previous year.
Trade Minister Todd McClay says Kiwi exporters will be $100 million better off today as the NZ-EU Free Trade Agreement (FTA) comes into force.
McClay says that New Zealand’s prosperity is dependent on international trade as it makes up 60% of the country’s total economic activity.
“It is only through a strong economy that we can reduce the cost of living and pay for quality public services like schools and hospitals,” he says.
“This is a significant achievement for New Zealand and follows more than 15 years of lobbying, persuading and negotiating.”
The agreement secures tariff reductions for kiwifruit, wine, seafood, and several other products and includes commitments on services and investment, ensuring that Kiwis can compete fairly in the EU market in these sectors.
To grow awareness of the opportunities the FTA presents, the Government will undertake an information campaign to help Kiwi businesses grow trade with the EU.
“Trade supports one in four kiwi jobs, and we rely on strong relationships with international partners to increase productivity, grow export opportunity, and boost the resilience of our economy,” McClay says.
The EU is New Zealand’s fourth-largest trade partner, with two-way goods and services trade worth $20.2 billion in 2022, accounting for 10.3% of New Zealand’s total trade in goods and services.
“The EU is an important and trusted partner for New Zealand. We look forward to deepening both economic and people-to-people connections further,” McClay says.
A safety push across New Zealand has revealed significant gaps in hazardous substances management, farm vehicles, tractors, quad bikes and side-by-sides.
New Zealand farmers have earned a global edge by consistently yet cautiously taking advantage of emerging agri-technology.
New season data from LIC shows a strong reproductive performance for the 2025-26 season, with a lift in key metrics compared to last season.
Xero, the global small business platform, today released its first ever small business productivity measurement backed by data from Xero Small Business Insights (XSBI).
Money invested to protect native bush, wetlands and other special habitats on farms is paying huge dividends.
A central Canterbury business which turns malting barley into a key ingredient in beer making has celebrated its 100% New Zealand-grown status with a special event.

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