Red meat sector reaffirms commitment to China
The next phase of the Taste Pure Nature campaign has been launched in Shanghai, China.
The house is where athletes, their friends and family, entourage, VIPs, New Zealand delegates, and fans from across the globe come to cheer on the team.
There, they are being served with Alliance’s Lumina Lamb, Pure South Handpicked 21 Day Aged Beef, and Pure South Venison.
An Olympian Sandwich, featuring Pure South Venison Loin, has proven to be one of the menu highlights.
“Our red meat is not only powering our athletes to success on the world stage, but also giving Kiwis a taste of home,” says Alliance chief executive, Willie Wiese.
Alliance will also host VIP events and an Alliance barbecue, presenting the co-operative’s top brands to an international audience.
Wiese says the co-operative is “extremely proud” of its partnership with the New Zealand Olympic team.
“Our premium red meat is a key part of the healthy, nutritious, and delicious meals for the athletes, their families, and VIP guests at New Zealand house,” Wiese says.
“This partnership is a testament to the hard work, care and dedication of our farmers and the high quality and exceptional standard of our beef, lamb and Venison,” he adds.
