Friday, 17 June 2022 16:55

Pāmu deer milk product wins global award

Written by  Staff Reporters
Pamu chief executive Mark Leslie Pamu chief executive Mark Leslie

Pamu’s Deer Milk has won the Best Dairy Ingredient category at the World Dairy Innovation Awards, announced in Laval, France overnight.

Pāmu Chief Executive Mark Leslie says the win is a validation of the hard work and innovation that has gone into creating an all-new product for the agri-sector.

“All New Zealanders, as shareholders in Pāmu should be really proud of this win, at what is essentially the World Cup for the dairy sector,” he says.

“Our deer milk product has been steadily growing in popularity among high end chefs and as a unique new ingredient in cosmetics. But that’s not where it ends.

“This win recognises the extensive application and unique properties of deer milk, and the growing recognition of deer milk as a specialty dairy product”.

Pāmu Deer Milk is sourced through a partnership with Peter and Sharon McIntyre, who run a deer farm near Gore and now through the company’s own farm Aratiatia, in the North Island’s central plateau.

“While Covid has meant more challenging market conditions to promote deer milk in the short term, the reopening of the world means Pāmu Deer Milk can once again make its way back on the world stage, and this win is an incredible boost to that,” Leslie says.

He says Pamu is excited about the potential for the product and the opening of a new deer milking facility near Taupo, to complement the existing supply from the McIntyres is a testament to that.

“We have also developed a world first deer milk nutritional supplement range called Doe Nutrition containing Pāmu Deer Milk which offers a range of nutritional benefits, which we are currently preparing to sell in Vietnam and China.”

The Doe Nutrition innovation received a highly commended rating at last night’s awards, making it a doubly successful occasion for the company.

Leslie says the growing recognition of Pāmu Deer Milk’s unique properties, especially when it comes to nutrition and digestion, signals it has the potential to be a contributor to our primary sector.

“This award is a hugely important milestone and validation that we are onto something very exciting.”

More like this

Yili tops tally

Chinese dairy giant Yili topped the tally at the World Dairy Innovation Awards held recently in France.

Deer milk wins global award

Deer milk made by state-owned farmer Pāmu has won the ‘Best Dairy Ingredient’ category at the prestigious World Dairy Innovation Awards.

'It's all part of farming'

"That's farming, isn't it?" This is the reaction of new Pamū (Lancorp Farming) chief executive Mark Leslie to the uncertainty in the global markets and the issues farming is facing in New Zealand.

National

Boost for ag and hort science

Teachers have welcomed a move by the Government to put money into supporting secondary school agricultural and horticultural science and…

Computer says no!

Dairy farmers around the country are in breach of a new law around reporting synthetic nitrogen because the Government has…

Machinery & Products

New disc cultivator launched

Väderstad has introduced a new disc cultivator – the Carrier XT 425-625 – featuring rotating disc axles, that optimizes results…

JD unlocks its digital system

As a long-term advocate of digital technology, John Deere has taken the route of mass data capture, rather than concentrating…

» The RNG Weather Report

» Latest Print Issues Online

The Hound

Fruitful change?

OPINION: Your canine crusader notes that meat company Silver Fern Farms has undergone quite a refresh over the last few…

All for show?

OPINION: The Hound notes that Fonterra is cashing in on the curent government's largesse with taxpayer money.

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter