Friday, 17 June 2022 16:55

Pāmu deer milk product wins global award

Written by  Staff Reporters
Pamu chief executive Mark Leslie Pamu chief executive Mark Leslie

Pamu’s Deer Milk has won the Best Dairy Ingredient category at the World Dairy Innovation Awards, announced in Laval, France overnight.

Pāmu Chief Executive Mark Leslie says the win is a validation of the hard work and innovation that has gone into creating an all-new product for the agri-sector.

“All New Zealanders, as shareholders in Pāmu should be really proud of this win, at what is essentially the World Cup for the dairy sector,” he says.

“Our deer milk product has been steadily growing in popularity among high end chefs and as a unique new ingredient in cosmetics. But that’s not where it ends.

“This win recognises the extensive application and unique properties of deer milk, and the growing recognition of deer milk as a specialty dairy product”.

Pāmu Deer Milk is sourced through a partnership with Peter and Sharon McIntyre, who run a deer farm near Gore and now through the company’s own farm Aratiatia, in the North Island’s central plateau.

“While Covid has meant more challenging market conditions to promote deer milk in the short term, the reopening of the world means Pāmu Deer Milk can once again make its way back on the world stage, and this win is an incredible boost to that,” Leslie says.

He says Pamu is excited about the potential for the product and the opening of a new deer milking facility near Taupo, to complement the existing supply from the McIntyres is a testament to that.

“We have also developed a world first deer milk nutritional supplement range called Doe Nutrition containing Pāmu Deer Milk which offers a range of nutritional benefits, which we are currently preparing to sell in Vietnam and China.”

The Doe Nutrition innovation received a highly commended rating at last night’s awards, making it a doubly successful occasion for the company.

Leslie says the growing recognition of Pāmu Deer Milk’s unique properties, especially when it comes to nutrition and digestion, signals it has the potential to be a contributor to our primary sector.

“This award is a hugely important milestone and validation that we are onto something very exciting.”

More like this

Featured

Australia develops first local mRNA FMD vaccine

Foot and Mouth Disease outbreaks could have a detrimental impact on any country's rural sector, as seen in the United Kingdom's 2000 outbreak that saw the compulsory slaughter of over six million animals.

NZ household food waste falls again

Kiwis are wasting less of their food than they were two years ago, and this has been enough to push New Zealand’s total household food waste bill lower, the 2025 Rabobank KiwiHarvest Food Waste survey has found.

Editorial: No joking matter

OPINION: Sir Lockwood Smith has clearly and succinctly defined what academic freedom is all about, the boundaries around it and the responsibility that goes with this privilege.

National

Machinery & Products

Tech might take time

Agritech Unleashed – a one-day event held recently at Mystery Creek, near Hamilton – focused on technology as an ‘enabler’…

John Deere acquires GUSS Automation

John Deere has announced the full acquisition of GUSS Automation, LLC, a globally recognised leader in supervised high-value crop autonomy,…

Fencing excellence celebrated

The Fencing Contractors Association of New Zealand (FCANZ) celebrated the best of the best at the 2025 Fencing Industry Awards,…

» Latest Print Issues Online

The Hound

A step too far

OPINION: For years, the ironically named Dr Mike Joy has used his position at Victoria University to wage an activist-style…

Save us from SAFE

OPINION: A mate of yours truly has had an absolute gutsful of the activist group SAFE.

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter