Red meat sector reaffirms commitment to China
The next phase of the Taste Pure Nature campaign has been launched in Shanghai, China.
Boulton is currently Silver Fern Farms' chief supply chain officer, having been with the company for over six and a half years. Prior to this, he held roles in the seafood, horticulture and forestry industries.
Silver Fern Farms co-chair Rob Hewett says that the recruitment process was extensive and attracted a range of candidates.
"We are fortunate to have been able to consider many high-calibre candidates for the role, including some from overseas," says Hewett. "However, the board felt that not only does Dan already have a breadth of understanding of the business.
"He is also the right person to lead the company through the current challenges in market and continue the company's momentum."
The appointment will take effect from February 2024 and Boulton says he is excited about taking on the challenge.
"I know from my current role that all our partners across our supply chain are hurting at present. I'm confident Silver Fern Farms' focus on executing its strategy and managing cost will see the company and our partners recover strongly."
Current chief executive Simon Limmer will stay in the role through to early February when Boulton's appointment begins.
