Nick Beeby Appointed Chief Executive of Meat Industry Association
The Meat Industry Association (MIA) has appointed Nick Beeby as chief executive.
Despite all the difficulties, NZ’s red meat exports still exceeded $3 billion during the first quarter of 2022.
While global demand and prices for red meat remain strong, supply chain disruptions and significant processing constraints in New Zealand are having an impact.
Meat Industry Association chief executive Sirma Karapeeva says one of the big issues is the severe lockdown in the key Chinese port of Shanghai. She told Rural News that sheepmeat exports to China were down by 46% and beef by 7%. However, she adds that beef exports to Chin still represented the third highest March volume on record.
"The slowdown in meat exports to China was not NZ-specific, as Chinese import data shows that there was a drop in the volume of all meat imports into China in March," Karapeeva explains. "Probably reflecting the impact of the various lockdowns and port disruptions."
She says the increase in exports to markets other than China, including good volumes to Malaysia and Saudi Arabia, demonstrates how agile NZ exporters are. Karapeeva says companies have sound strategies in place to manage different markets depending on the global conditions.
Despite all the difficulties, NZ red meat exports exceeded $3 billion during the first quarter of 2022. Total exports for the quarter totalled $3.1 billion, a 17% increase on the same period in 2021. Exports to most markets increased, apart from China, which dropped 1% to $1.2 billion.
Red meat exports during March were worth $1.15 billion, increase on March 2021. The value of exports to China dropped 17% to $384m during March, but nearly all other major markets saw an increase.
During March, overall meat exports to the US rose 48% to $288m and the sector saw a record monthly volume of sheepmeat exports to the US (4,295 tonnes worth $83.4m). Overall exports to the UK rose by 22% by value ($65m) and by 18% to Japan ($50m). However, chilled sheepmeat exports to the UK fell by 80% year-on-year to 433 tonnes, reflecting the ongoing logistics issues with transporting chilled products.
Meanwhile, Karapeeva says the chronic labour shortages in NZ continue to be a problem with cattle processing down 11% during the first quarter and sheep processing down 16% compared to 2021. However, processing capacity has since improved.
She says processors are also having to ensure they align livestock volumes at plants with their ability to ship products to markets in the face of the widespread ports congestion, container availability issues and vessel delays.
Against all the odds, the primary sector has turned in a stellar performance with export returns for 2026 hitting $64.3 billion - up 6% on the previous year.
Farmers and growers are powering the economy with export revenue at record highs.
Forestry Minister Todd McClay has today congratulated the winners of the 2026 Growing Native Forests Champions Awards at Fieldays.
The Government has announced $60,000 to provide one-off grants of $1,000 to each of the 60 New Zealand Young Farmers (NZYF) clubs across the country.
New Zealand’s rural sector has once again demonstrated its generosity, with the second Rural Industry Leaders Dinner, Debate and Auction raising an impressive $400,000 for the Rural Support Trust.
There has been another twist to the Federated Farmers annual election fiasco.

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