Tuesday, 03 April 2018 11:55

Wool carpet opportunities ‘massive’

Written by  Pam Tipa
Cavalier Corporation chief executive Paul Alston. Cavalier Corporation chief executive Paul Alston.

The opportunity for high-quality wool carpets in the world beyond New Zealand and Australia is massive, says Cavalier Corporation chief executive Paul Alston.

Cavalier announced last week it is revamping its export focus to significantly grow its business internationally beyond its traditional markets in NZ and Australia.

“We do sell at the moment into the US, Canada, the UK and Europe and a bit into Asia. It is only a small part of our business but we are looking to have more focus in that area, particularly more products, and we are just making plans about how we do that,” Alston explained to Rural News.

“The world is a big place and... how we target that market is in the early stages of planning. But we will move forward as quickly as we can now the company is on the right trajectory.”

International sales functions beyond the Australian market will be returned to NZ, Alston says. An experienced salesperson who was the company’s general manager international based in Australia is doing the rest of the world role. That function is being returned to NZ.

“Coming back to NZ there is a refocus; we are doing research and will be targeting the rest of the world in what we see is an area of growth.”  

They are looking to “potentially change the way we do things”.

Cavalier in February reported first-half net profit of $1 million in the six months ending December 31 following restructuring and plant rationalisation. This followed a loss of $2.1m in the financial year to June 30 2017.

More like this

Wool petition hits Parliament

South Canterbury farmer Angela Blair has delivered a petition to Parliament calling on the Government to reverse its decision to fit rural schools with synthetic carpet.

NZ wool spun into accessories

Top quality wool from sustainably farmed New Zealand sheep is helping create luxurious everyday essentials including overnight bags, totes, and wallets.

Featured

Sheep drench resistance costly

Analysis by Dunedin-based Techion New Zealand shows the cost of undetected drench resistance in sheep has exploded to an estimated $98 million a year.

Dairy sheep and goat turmoil

Dairy sheep and goat farmers are being told to reduce milk supply as processors face a slump in global demand for their products.

Hurry up and slow down!

OPINION: We have good friends from way back who had lived in one of our major cities for many years.

National

Knowing bugs means fewer drugs

A mastitis management company claims to deliver the fastest and most accurate mastitis testing available at scale for New Zealand…

Machinery & Products

AGTEK and ARGO part ways

After 12 years of representing the Landini and McCormick brands in New Zealand, Bay of Plenty-based AGTEK and the brands’…

100 years of Farmall Tractors

Returning after an enforced break, the Wheat and Wheels Rally will take place on the Lauriston -Barhill Road, North-East of…

JD unveils its latest beast

John Deere has unveiled its most powerful tractor ever, with the launch of the all new 9RX Series Tractor line-up…

Biggest Quadtrac coming to NZ!

In the biggest announcement that Case IH Australia/New Zealand has made around its tractor range, its biggest tractor is about…

» Latest Print Issues Online

The Hound

Why?

OPINION: A mate of yours truly wants to know why the beef schedule differential is now more than 45-50 cents…

Fat to cut

OPINION: Your canine crusader understands that MPI were recently in front of the Parliamentary Primary Sector Select Committee for an…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter