Tuesday, 16 June 2015 11:11

Wool Co. Rebrands

Written by 
Stu Chapman. Stu Chapman.

Elders Primary Wool will change its brand name to CP Wool from September 2015. 

The change follows the 50% acquisition of the Elders Primary Wool business by South Island based Carr Group. It will be known as CP Wool in the market and be underpinned by Carrfields Primary Wool, a play on the Carr Group transition to Carrfields – which will roll out from July 2015. 

Primary Wool Co-operative, the other 50% shareholder in the Elders Primary Wool business is represented by the ‘Primary Wool’ reference. 

“Elders Primary Wool is an iconic player in the New Zealand wool market both locally and on the global stage. Whist we are changing our brand name, we will not be making any changes to the business structure it is today,’” says Elders Primary Wool chairman, Stu Chapman. “We will continue to grow and strengthen our position across the wool value chain – we have a good stable of businesses under the Elders Primary Wool umbrella which CP Wool can carry forward.” 

Primary Wool Co-operative chairman, Bay de Lautour says he’s confident the brand change will herald the next chapter in the growth of the New Zealand wool business for both co-operative members and clients.

Carr Group managing director, Craig Carr says the change to CP Wool will align with the change across other parts of the business to Carrfields. 

There will be no change to Elders Primary Wool businesses Wool Exports NZ, NZ Yarn and Just Shorn which will continue to operate under their distinct brand names.

More like this

Meat sector takeover of wool?

A meat industry-dominated group has formed to carry out the recommendations of the Wool Industry Project Action Group report and is ready to lead that change.

Wool outfits to combine

Two wool companies, that handle around one-third of NZ’s strong wool clip between them, are looking to join together in an effort to rejuvenate the country’s struggling wool sector.

A glimmer of hope for NZ strong wool?

A Lincoln-based wool products company believes it offers a glimmer of hope against the increasing negativity currently saturating New Zealand’s strong wool industry.

No white knight

Northland sheep and beef farmer James Parsons doesn’t see himself as the white knight when it comes to fixing the wool sector.




Beef+Lamb pushing for changes

Farmer-good organisation Beef+Lamb NZ (BLNZ) says it will continue to advocate for changes to the new fresh water regulations.

Machinery & Products

JD updates header line-up

John Deere has updated its entire header line-up for combines to include the new HDR Rigid Cutterbar Drapers, RDF HydraFlex…

Hybrid harvesters launched

New Holland has entered the world of hybrid headers, launching a new machine that blends its conventional threshing drum and…

» Latest Print Issues Online

The Hound


OPINION: This old mutt had to have a giggle at the dig Feds recently made at the Green Party in the…


OPINION: Your canine crusader was aghast to read that the prices of zucchini and cucumbers rose more than 30% in…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter