Continental to discontinue agricultural tyre production amid strategic shift
Continental was founded in 1871, offering solutions for vehicles, machines, traffic and transportation.
For Southland sheep and beef farmer Cameron Kerr, Vredestein tyres are helping to overcome the daily challenges of operating in steep hill country.
Cameron's operation at Camindy Ridges covers 500ha on the western side of Mid Dome Mountain 80km south of Queenstown.
The property carries 8000 stock units of beef cattle and sheep which graze over elevations ranging from flat, through rolling to very steep.
As well as feeding stock and fieldwork, the fleet of four MF tractors also transport other equipment 116km south to their dairy farm, east of Invercargill.
Kerr was impressed by the look of the Vredestein tyres, so he ordered a set for his Massey Ferguson 6480. "I thought they looked aggressive and give you traction on the side of the hills," he says.
He says he was sometimes nervous when asking staff to load tractors and feed stock on the steepest of the farm's hills; safety is the first rule on the property. He recalls the first time he drove the MF 6480 on one of the steep paddocks.
"I immediately felt really safe. Even if it was beginning to slide downwards, I maintained total control of the vehicle and could manoeuvre and turn – even in the thick and greasy mud. The tread on the tyres even seemed to be self-cleaning as it ploughed through like a bulldozer."
With long travel between the two farms, Kerr was further impressed with the smooth running of the Vredestein tyres on all types of surfaces.
"It was a soft ride on both the farm tracks and the sealed roads".
Mobile phone coverage and reliability are deteriorating in rural areas, and farming families are bearing the cost, according to a Federated Farmers survey.
HelloFresh New Zealand has launched a limited-edition Country Cookout Box of Southern-inspired meals, arriving as the 2026/27 rodeo season gets underway.
Beef + Lamb New Zealand Incorporated (BLNZ Inc) is marking 40 years of promoting red meat to New Zealand consumers, citing its taste, family meals and nutritional benefits.
Pāmu has welcomed Taranaki student Paige Burston as its newest First Foundation Scholar, supporting her journey towards a career in agriculture and animal science.
Farmer-owned fertiliser company, Ballance Agri Nutrients is welcoming National’s plan to negotiate security agreements with key supplier countries to protect New Zealand-bound products from export restrictions and greater supply chain certainty.
Carrfields has announced the appointment of Stu Hall to the newly created role of chief operating officer, Carrfields Ltd, reflecting the continued growth of their agribusinesses and the need to ensure the company has the leadership capacity and support in place as it pursues the emerging opportunities ahead.

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