Continental to discontinue agricultural tyre production amid strategic shift
Continental was founded in 1871, offering solutions for vehicles, machines, traffic and transportation.
For Southland sheep and beef farmer Cameron Kerr, Vredestein tyres are helping to overcome the daily challenges of operating in steep hill country.
Cameron's operation at Camindy Ridges covers 500ha on the western side of Mid Dome Mountain 80km south of Queenstown.
The property carries 8000 stock units of beef cattle and sheep which graze over elevations ranging from flat, through rolling to very steep.
As well as feeding stock and fieldwork, the fleet of four MF tractors also transport other equipment 116km south to their dairy farm, east of Invercargill.
Kerr was impressed by the look of the Vredestein tyres, so he ordered a set for his Massey Ferguson 6480. "I thought they looked aggressive and give you traction on the side of the hills," he says.
He says he was sometimes nervous when asking staff to load tractors and feed stock on the steepest of the farm's hills; safety is the first rule on the property. He recalls the first time he drove the MF 6480 on one of the steep paddocks.
"I immediately felt really safe. Even if it was beginning to slide downwards, I maintained total control of the vehicle and could manoeuvre and turn – even in the thick and greasy mud. The tread on the tyres even seemed to be self-cleaning as it ploughed through like a bulldozer."
With long travel between the two farms, Kerr was further impressed with the smooth running of the Vredestein tyres on all types of surfaces.
"It was a soft ride on both the farm tracks and the sealed roads".
Synlait has swung to second-half profit as operations stabilise, but the dairy processor still posted a $75.4m annual loss.
LIC shareholders have elected a new North Island representative to the co-operative's Board, along with five representatives to its Shareholder Reference Group (SRG), following the company's Annual Meeting held in Invercargill.
Farmers across parts of Southland and South Otago are continuing to deal with difficult conditions after a prolonged run of wet weather, with pressure building around feed supply, stock management, pasture damage, farm infrastructure and everyday workloads.
Federated Farmers says it welcomes Labour's commitment to reviewing the Sharemilking Agreements Act, calling on other major parties to do the same.
For Canterbury dairy farmers Sian Meijer and Rick Wobben, wearable technology has become one of their most valuable on-farm tools - helping manage 1850 cows across an expansive, high-performing dairy operation while improving efficiency, mating outcomes and day-to-day decision making.
Fonterra has unveiled its annual results for the 2026 financial year, posting $27 billion in revenue and close to $20 billion returned to New Zealand farmer owners and unit holders.

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