PM opens new Power Farming facility
Morrinsville based Power Farming Group has launched a flagship New Zealand facility in partnership with global construction manufacturer JCB Construction.
Power Farming Group, the family-owned Morrinsville business, has a deal with SDF Italia to exclusively distribute Deutz-Fahr tractors in the US.
The company says that having successfully grown Deutz-Fahr in Australia and New Zealand for a decade, this ambitious expansion is a logical step in its evolution.
Says executive chairman Geoff Maber, “We believe we can replicate our past success in the biggest market of them all – America, where in most years at least 220,000 tractors are sold.”
“We have the people, resources, systems and recipe to take Deutz-Fahr to the next level in the US market. Also, the German pedigree of Deutz-Fahr tractors and their focus on quality and innovation over recent years has resulted in a remarkable transformation, and that is also a big factor in our decision to extend beyond Australasia.”
PFG America will be headquartered in Atlanta with satellite operations in California. The new business is headed by Craig Maber, who has already relocated to Atlanta with his family.
Power Farming, said to be the largest business of its type in the southern hemisphere, goes back three generations to its founding in 1946 when the late Laurie Maber formed the Maber Motors in Morrinsville.
The group operates as four main trading entities: Power Farming NZ in wholesale distribution in NZ, Power Farming Retail retailing in NZ, and Power Farming Australia and Power Farming America, both wholesaling in the respective countries.
Collectively it has annual turnover of $400 million, employs 400 people and has distribution hubs in Morrinsville, Christchurch, Brisbane, Melbourne and Atlanta.
Federated Farmers president Wayne Langford is claiming “some real success” on the 12 policy priorities it placed before the Coalition Government.
Federated Farmers is throwing its support behind the Fast-track Approvals Bill introduced by the Coalition Government to enable a fast-track decision-making process for infrastructure and development projects.
The latest report from ANZ isn’t good news for sheep farmers: lamb returns are forecast to remain low.
Divine table grapes that herald the start of a brand-new industry in Hawke’s Bay have been coming off vines in Maraekakaho.
In what appears to be a casualty of the downturn in the agricultural sector, a well-known machinery brand is now in the hands of liquidators and owing creditors $6.6 million.
One of New Zealand’s deepest breeder Jersey herds – known for its enduring connection through cattle with the UK’s longest reigning monarch, Queen Elizabeth II – will host its 75th anniversary celebration sale on-farm on April 22.