Tuesday, 12 February 2019 13:25

Toyota and Isuzu tops in 2018

Written by 
Toyota New Zealand was crowned New Zealand’s automotive market leader for 2018 making it 31 consecutive years for being NZ’s favourite brand. Toyota New Zealand was crowned New Zealand’s automotive market leader for 2018 making it 31 consecutive years for being NZ’s favourite brand.

Toyota New Zealand was crowned NZ’s automotive market leader for 2018.

The company sold 33,045 vehicles in 2018 – up from 32,278 units in 2017. This result sees Toyota celebrating 31 consecutive years as NZ’s favourite brand.

During 2018, the company launched or updated five models, including the Camry, Corolla, C-HR, Hilux SR5 Cruiser and its first new plug-in hybrid electric vehicle, Prius Prime.

With a market that is relentlessly moving away from traditional saloons, Toyota keeps leading SUV sales with a wide range of models such as the compact C-HR, the RAV4, Highlander, Fortuner, Land Cruiser Prado and the Land Cruiser 200.

The increase of Toyota’s SUV sales, namely C-HR and RAV4, aided the 2018 sales record. Alongside this, the introduction of the Prius Prime saw an increase of 109% in the Prius family in 2018.

For those using bigger toys, Isuzu was – once again – the undisputed King of the Truck world in New Zealand for 2018. The brand claimed the light, medium and heavy commercial truck segment trifecta on its way to cementing its position as NZ’s number-one supplier of new trucks for a record-breaking 19th consecutive year. 

Key to the success of the brand is said to have been enhanced vehicle reliability, as well as a renewed focus on the end-user. Further to the success of Isuzu is a continuation in the growth of the service side of the business, and much investment in the brand by dealers NZ-wide. 

» Connect with Rural News

More like this

New entry level model for Hilux

Toyota New Zealand has broadened its Hilux range with a new entry level two-wheel drive, the WorkMate, aimed at buyers looking for affordability and Toyota reliability.

2019 RAV4 tops 25-year legacy

Toyota's recently launched, fifth generation RAV4 is said to build on its 25-year legacy with its charismatic design, improved performance, advanced technology and fuel efficiency.

» The RNG Weather Report

Featured

US exports soar

US dairy exporters keep finding new markets for cheese and dairy ingredients despite facing trade tensions.

 

New sheep milk dryer takes shape

Waikato Innovation Park, at Hamilton, soon home to another spray dryer, recently hosted Labour politicians and other visitors.

Dairy beef bulls tick all the boxes

The latest results from the Beef + Lamb New Zealand (B+LNZ) Genetics dairy beef progeny test are signalling good prospects for dairy farmers.

» Connect with Rural News

» Connect with Rural News

» The RNG Weather Report

» Latest Print Issues Online

The Hound

Chipping in

The Hound was intrigued to read an article recently, on the Newsroom website, that shows that Education Minister Chris ‘Chippy’…

I'm alright

This old mutt has been contacted by many concerned individuals about the role the former Synlait boss John Penno is…

» Connect with Rural News