increase font size
Toyota New Zealand was crowned New Zealand’s automotive market leader for 2018 making it 31 consecutive years for being NZ’s favourite brand.
Toyota New Zealand was crowned NZ’s automotive market leader for 2018.
The company sold 33,045 vehicles in 2018 – up from 32,278 units in 2017. This result sees Toyota celebrating 31 consecutive years as NZ’s favourite brand.
During 2018, the company launched or updated five models, including the Camry, Corolla, C-HR, Hilux SR5 Cruiser and its first new plug-in hybrid electric vehicle, Prius Prime.
With a market that is relentlessly moving away from traditional saloons, Toyota keeps leading SUV sales with a wide range of models such as the compact C-HR, the RAV4, Highlander, Fortuner, Land Cruiser Prado and the Land Cruiser 200.
The increase of Toyota’s SUV sales, namely C-HR and RAV4, aided the 2018 sales record. Alongside this, the introduction of the Prius Prime saw an increase of 109% in the Prius family in 2018.
For those using bigger toys, Isuzu was – once again – the undisputed King of the Truck world in New Zealand for 2018. The brand claimed the light, medium and heavy commercial truck segment trifecta on its way to cementing its position as NZ’s number-one supplier of new trucks for a record-breaking 19th consecutive year.
Key to the success of the brand is said to have been enhanced vehicle reliability, as well as a renewed focus on the end-user. Further to the success of Isuzu is a continuation in the growth of the service side of the business, and much investment in the brand by dealers NZ-wide.
Over the years, the RAV4 has proven to be a vehicle that appeals to all markets, taking the number one passenger vehicle spot in New Zealand and in other major markets, with over a million vehicles sold to date this year, making it the world’s most popular passenger and recreational vehicle.
The war for supremacy in the ute market is still being waged by market leaders Toyota and Ford, with the Hilux and Ranger.
While the New Year break is touted as a time to “recharge the batteries” the reality at a rural property is it’s a time to catch up on the to-do list, but with the grey Fergie having a flat tyre, it was also time for a re-think.
Over the ditch in Australia, Toyota utes and trucks are the workhorses of the country’s economy.
When the 8th generation Toyota Hilux arrived in late 2015, it was a major departure from the Hilux of old.
OPINION: Trade Minister Todd McClay and the trade negotiator in government have presented Kiwis with an amazing gift for 2026 - a long awaited and critical free trade deal with India.
Former Agriculture Minister Nathan Guy says he's excited about his new role as NZ's Special Agricultural Trade Envoy.
A pillar of New Zealand's horticultural industry, Dr Stuart Davis, was farewelled at a well-attended funeral service in Tuakau, South Auckland, on December 18.
A stable but uncertain year lies ahead for New Zealand primary products, says Ministry for Primary Industries (MPI) Director General, Ray Smith.
Additional tariffs introduced by the Chinese Government last month on beef imports should favour New Zealand farmers and exporters.
Dairy prices have jumped in the overnight Global Dairy Trade (GDT) auction, breaking a five-month negative streak.
OPINION: If the hand-wringing, cravat and bow-tie wearing commentariat of a left-leaning persuasion had any influence on global markets, we'd…
OPINION: With Winston Peters playing politics with the PM's Indian FTA, all eyes will be on Labour who have the…
