Case IH Unveils Next Generation Puma Series Tractors
Case IH has unveiled its redesigned next generation Puma Series tractors, said to offer improvements in connectivity, operator comfort, fuel efficiency and drivability.
The world's tractor market looked healthy in 2017, with 2.1 million sales – up about 13% on the 2016 total of 1.9 million units.
This data comes from Agrievolution Alliance, representing 14 industry bodies and 6000 agricultural machinery makers.
The high-volume markets of China and India had at least 1 million sales -- 490,000 and 600,000 respectively. And Europe, with large markets in France and Germany, had 190,000 sales.
The US market saw 4% more sales than in 2016 -- 220,000 tractors sold. In first-half 2018, US tractor sales totalled 123,316 – up 6.5% on the same period in 2017. Interestingly, at least 84,000 were tractors less than 40hp – lifestyle-block machines.
In New Zealand, first-half 2018 also had healthy sales -- 1876 versus 1448 in 2017, a rise of 26.1%.
Tractor and Machinery Association (TAMA) president John Tulloch says sales are back near 2014 levels, seen in such sectors as lifestyle, viticulture and agriculture, rather than only agriculture, which four years ago accounted for most tractor sales.
“It’s rare to see every sector relatively buoyant at the same time,” Tulloch told Rural News.
“Customers appear to be cautiously optimistic rather than big-spending, probably because of healthy scepticism about forecast payouts.”
He says TAMA members reported that Fieldays was largely positive, but actual sales prospects were down.
“We believe it might be a record year for sales.
“However, like our customers we remain cautiously optimistic.”
When Northland leather worker Vernon Suckling started making horse saddles 50 years ago, quad bikes and side-by-side vehicles were unheard of.
Alliance Group has confirmed that eligible farmer-shareholders who supply and continue to back the business will receive up to $20 million later this year, following the strategic investment partnership with Dawn Meats.
With a general election under five weeks away, Rural News is asking major political parties about their policies and positions on key issues facing the primary sector. We will run their responses to each question over the next four weeks. The ACT Party and the Greens didn't respond in time.
The red meat sector is in great heart.
Dr Scott Champion, Foundation for Arable Research chief executive, says that everyone in the supply chain had a role to play in driving the sector's long-term success.
Entries opened on Monday, 5 October 2026 for the 2027 New Zealand Dairy Industry Awards (NZDIA), which organisers describe as the nation's biggest celebration of excellence in the dairy sector.

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