Case IH Unveils Next Generation Puma Series Tractors
Case IH has unveiled its redesigned next generation Puma Series tractors, said to offer improvements in connectivity, operator comfort, fuel efficiency and drivability.
The world's tractor market looked healthy in 2017, with 2.1 million sales – up about 13% on the 2016 total of 1.9 million units.
This data comes from Agrievolution Alliance, representing 14 industry bodies and 6000 agricultural machinery makers.
The high-volume markets of China and India had at least 1 million sales -- 490,000 and 600,000 respectively. And Europe, with large markets in France and Germany, had 190,000 sales.
The US market saw 4% more sales than in 2016 -- 220,000 tractors sold. In first-half 2018, US tractor sales totalled 123,316 – up 6.5% on the same period in 2017. Interestingly, at least 84,000 were tractors less than 40hp – lifestyle-block machines.
In New Zealand, first-half 2018 also had healthy sales -- 1876 versus 1448 in 2017, a rise of 26.1%.
Tractor and Machinery Association (TAMA) president John Tulloch says sales are back near 2014 levels, seen in such sectors as lifestyle, viticulture and agriculture, rather than only agriculture, which four years ago accounted for most tractor sales.
“It’s rare to see every sector relatively buoyant at the same time,” Tulloch told Rural News.
“Customers appear to be cautiously optimistic rather than big-spending, probably because of healthy scepticism about forecast payouts.”
He says TAMA members reported that Fieldays was largely positive, but actual sales prospects were down.
“We believe it might be a record year for sales.
“However, like our customers we remain cautiously optimistic.”
Massey University vice chancellor Pierre Venter says his institute is moving from a period of austerity into a growth phase, based on their new strategy.
With the red meat sector going through a boom time with high prices, the time is right for the industry to step up its investment into developing new food products.
Meat Industry Association chief executive Nick Beeby says there’s now much closer cooperation between meat processing companies than there was many years ago.
A new fruit quality research laboratory has been opened in Auckland by agritech company Hectre to develop pioneering hyperspectral technology.
Farmer lobby Groundswell believes that farmers are worried about the implications of a potential centre-left government.
With less than a week to go before voters choose the next government, Federated Farmers has a simple message to its members - get out and vote.

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