Overbearing?
OPINION: Dust ups between rural media and PR types aren't unheard of but also aren't common, given part of the job description of PR is to grease the wheels and ensure clients get good media coverage.
This old mutt suggests that if you ever wondered to understand just how crazy the nutjobs who make up animal activist group PETA are, then take a look at their latest call.
The group has demanded that mice currently plaguing rural parts of Australia not be killed in the name of “human supremacy”.
PETA spokesperson Aleesha Naxakis told a media outlet that the “bright, curious animals are just looking for food to survive” and that “they shouldn’t be robbed of that right because of the dangerous notion of human supremacy”.
Naxakis suggested instead of poisoning the “innocent” rodents, farmers should set up humane traps to gently catch and release the mice unharmed.
However, Australia’s Deputy Prime Minister Michael McCormack pretty much nailed it when he told media the “real rats” in this plague are the “people who come out with bloody stupid ideas like this”.
OPINION: Ministry for Primary Industries' situation outlook for primary industries report (SOPI) makes impressive reading.
Sheep and beef farmers Matt and Kristin Churchward say using artificial intelligence (AI) to spread fertiliser on their sprawling 630ha farm is a game changer for their business.
Commercial fruit and vegetable growers are being encouraged to cast their votes in the Horticulture New Zealand (HortNZ) board directors' election.
A unique discovery by a Palmerston North science company, Biolumic, looks set to revolutionise the value and potential of ryegrass and the secret is the application of ultraviolet (UV) light.
A New Zealand company is redefining the global collagen game by turning New Zealand sheepskin into a world-class health product.
With further extreme weather on the way, ANZ Bank is encouraging farmers and business owners impacted by the recent extreme weather and flooding to seek support if they need it.
OPINION: Dust ups between rural media and PR types aren't unheard of but also aren't common, given part of the…
OPINION: The Hound hears from his canine pals in Southland that an individual's derogatory remarks on social media have left…