A Hauraki Plains dairy farm and two in the eastern Bay of Plenty are the finalists in this year’s Ahuwhenua Trophy for the top Maori Dairy farm of the year.
Despite O’Connor having the ‘Cuddler in Chief’ (PM Ardern) in tow at the launch, the PSC strategy was insipid – coming up with the big idea that NZ will become a world leader in regenerative agriculture and the oh-so woke Māori concept of Taiao!
No wonder this forgettable piece of work was released so that it would disappear in the pre-Xmas madness.
However, while the PSC is under the auspice of MPI, that organisation’s legions of communications advisors and PR were all too busy. Instead, the PSC – no stranger to freely spending taxpayer funds – hired an expensive, Auckland-based PR agency to spin its strategy.
No amount of money or PR spin will ever make a silk purse out of this pig’s ear of a policy!