But his dream of a plant based farming utopia in Wairarapa may be hitting speed bumps. Recently, questions have been asked about the ingredients used by both of America’s most popular plant based meat companies.
In late June, a consumer interest group voiced concerns about one of the ingredients in Beyond Meat’s production process. And earlier in June, the World Health Organisation said that eating heme – a main ingredient in the Impossible Foods burger – is linked with the formation of carcinogens in the gut.
