Displaying items by tag: Sam McIvor

The red meat sector wants to know what attributes in beef and lamb products are important to key consumers and how it influences their purchase decisions.

The Government’s announcement of $44 million to support freshwater improvement projects is welcomed by Beef + Lamb New Zealand (B+LNZ).

Mandatory country of origin labelling (MCoOL) can often be used as a measure that raises doubts about imports, says Beef+Lamb NZ chief executive Sam McIvor.

Sheep and beef farmers are welcoming an additional $18 million in funding for biosecurity.

Sheep and beef farmers have vastly improved their productivity since the 1990s, says Beef + Lamb NZ’s chief executive Sam McIvor.

New Zealand's red meat sector must do a much better selling job when telling its story to customers – offshore and at home.

Farmers are doing their bit to help the Government get 90% of lakes and rivers swimmable by 2040.

Environmental management, its use and regulation is high on the radar of sheep and beef farmers, according Beef+Lamb NZ’s Sam McIvor.

The sheep industry celebrated its best and brightest at the Beef + Lamb NZ Sheep Industry Awards in Masterton last night.

Dealing with environmental issues is a key priority for the new chief executive of Beef + Lamb NZ, Sam McIvor.