Tuesday, 22 October 2019 09:31

Breaking through the agricultural challenges

Written by  Tessa Nicholson
Jack Bobo, CEO FuturitY. Jack Bobo, CEO FuturitY.

Our growing world needs more food production than ever — yet it will have to be produced with less water and land, and there will be more consumer backlash. 

Jack Bobo spent 13 years working for the US State Department, working on global food policy. He more than most is well aware of the problems facing the agricultural world, as the planet’s population races towards 9 billion by 2050. More food will be required then, than at any time in the world’s history. Yet that food will have to be produced with less water, less land and in a way that is far more effective than it is today.

That production will also face consumer backlash as people rally against the impact agriculture has on the environment. “How do we get people to understand and appreciate the opportunities presented by agriculture and not just the challenges?” Bobo asked. 

There have been many columns filled with the theory that the world’s food system is moving in the wrong direction, particularly when you consider that 9 million people will die of starvation this year. That’s 22,500 a day, or one every four seconds. Another 800 million people will go to bed hungry tonight. Those are horrifying figures, which you could think confirms the current world food system is not working. But as Bobo pointed out, those figures for going to bed hungry represent 12 percent of the world’s population. 

“Thirty years ago, 20 percent of the people on the plant were hungry and 50 years ago, 36 percent of the people on the planet went to bed hungry. The question is, is the food system broken or is it getting better but not fast enough? That is important. Because if the food system is broken, the farmers are the problem that needs to be solved. But if things are getting better but not fast enough, farmers are the solution to our problem. How we frame this conversation is critically important.”

One of the major problems Bobo said, was that most people use today as a baseline, rather than consider what has been achieved leading up to today. He gave an example of the resources required to produce a bushel of corn in the US.

“Between 1980 and 2011 farmers used 35 percent less greenhouse gases to produce that bushel of corn. There is 40 percent less land needed to produce it, 50 percent less water and 60 percent less erosion on that land. Things are getting better; they are wildly better.”

All those reductions came about due to improved agricultural practices, science and technology. Yet still consumers are sceptical and untrusting. Bobo says that is a hard nut to crack, especially when “concern can travel at the speed of light”, via social media and the internet. People tend to worry about things they hear, read or see on the big screen, and not all those fears are accurate he says.

“The food supply today is the most plentiful in the history of the world. The food supply is the safest it has ever been. Yet people have never been more terrified and scared of what they eat. Cancer has been declining for decades, yet people are more and more concerned about getting cancer.” 

Despite the science that backs up Bobo’s assertions, he says getting consumers to accept it is extremely hard.

“The problem is when science and our values are in conflict, values always win. That is the challenge we have. When we talk about the challenges in agriculture and the opportunities in agriculture, it creates the opportunity to connect with those who aren’t involved in agriculture but do consume food. If we can connect with people, that is the opportunity to build trust. It is only at that moment of trust, that science has any role to play in the conversation.”

Public perception regarding new technology and agricultural practices will determine if the next 31 years help save the planet or destroy it, he says. But that doesn’t mean he is advocating the use of GMO’s willy-nilly.

“It is important to recognise that you only use genetic engineering as a tool of last resort. If you can solve the problem in some other way, why in the world wouldn’t you do it, because the cost is so much lower and the timeline is so much better.” 

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