'Grand Alliance' growing grass-fed beef exports to China
Alliance Group and Grand Farm have signed a strategic co-operation agreement with a focus on delivering more premium New Zealand grass-fed beef to Chinese consumers.
"Since Natalie Potts left her role as NZW Asia Market Manager last August to return to the United Kingdom, we have evaluated how NZW can best support our members in the region," says General Manager Marketing, Charlotte Read. "We have confirmed we will retain an in-market presence in China and continue to support opportunities in the rest of Asia from New Zealand."
Prior to joining NZW two years ago as Asia Events Manager, Vanessa gained significant project and event management experience working at New Zealand Trade and Enterprise (NZTE), primarily focussing on the New Zealand wine programme jointly run by NZW and NZTE. Vanessa was seconded to NZW as Acting China Market Manager for six months in 2019 and is well poised to support the future growth of New Zealand wine in the region.
