Friday, 03 June 2022 16:25

Sober Curious Demand

Written by  Staff Reporters
Giesen Wines Group Chief Winemaker Duncan Shouler. Giesen Wines Group Chief Winemaker Duncan Shouler.

Giesen has added a no alcohol Merlot and Riesling to its 0% alcohol range, following a huge amount of consumer feedback, says Group Chief Winemaker Duncan Shouler.

"After the release of the alcohol-removed Pinot Gris and Rosé, our consumers were screaming out to us via our social channels for a 0% alcohol red and a 0% alcohol version of Giesen Wines' best-selling Riesling. It was really a 'consumers asked, we listened' moment."

The low or no alcohol category has seen a huge drive from the 'sober curious consumer' with predictions of no/low alcohol products increasing globally by 31% by 2024. In 2021, Giesen invested more than a million dollars into spinning cone technology to remove the alcohol from wines, and it is now working 24/7 to keep up with demand.

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