Wednesday, 09 June 2021 15:30

The Marketing Place: Sauvignon Blanc Day

Written by  Staff Reporters

New Zealand Winegrowers was again at the forefront of International Sauvignon Blanc Day celebrations recently, with retail, media and influencer activity across all of our major markets.

Social media activity centred around trade engagement, as well as a toolkit of digital assets provided to members for in their own activations.

The objectives of #sauvblancday this year were:

  • to influence and build relationships with our trade and media partners
  • to provide members with the tools to tell their own Sauvignon story to their trade partners
  • to be seen in the trade as the global leader behind International Sauvignon Blanc Day.

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