It’s time to start thinking about what iconic New Zealand Sauvignon Blanc you will be drinking this International Sauvignon Blanc Day, 4th May.
Social media activity centred around trade engagement, as well as a toolkit of digital assets provided to members for in their own activations.
The objectives of #sauvblancday this year were:
- to influence and build relationships with our trade and media partners
- to provide members with the tools to tell their own Sauvignon story to their trade partners
- to be seen in the trade as the global leader behind International Sauvignon Blanc Day.