The Z-Files: Zeroing in on Zoomers
Generation Z are less inclined to drink wine than other generational cohorts, with beer and ready-to-drink beverages grabbing more of the market share.
The qualifications include Postgraduate Certificate in Wine Business and Innovation, Postgraduate Diploma in Wine Business and Innovation, and Master of Wine Business and Innovation.
Sue Blackmore, Head of School for Viticulture and Wine Science, says the school recognised a need for postgraduate professional development in wine business, and the programmes were developed following conversations with New Zealand Winegrowers. The school also looked at similar courses offered in California, Germany, and Burgundy. Senior Lecturer Rory Hill says the programmes will suit people who already work in the wine sector and who would like to increase their knowledge or move into management positions. "We also encourage people with, say, a business background who wish to enter the industry to enrol."
