OPINION: It was an attention-grabbing headline in Yahoo News. "Three-fourths of people believe the rules of wine are intimidating".
They gave me a decent budget of $80 a bottle. The guests were mostly CEOs of large companies. After the formalities were over, I was enjoying a glass with three other guests when one of them commented, "I've never tasted a wine as good as this before". He then added, "mind you I never pay more than $15 a bottle". The other guests nodded in agreement. I had a vision of them climbing into their hi-spec Mercedes before driving home to enjoy an exquisitely prepared meal with a glass of $15 Merlot.
Contrast that with a recent major international drug bust involving the Comanchero Outlaw Motorcycle Gang. The South Australian Police seized a large quantity of drugs, cash, luxury cards and... wait for it... "A number of extensive wine collections - including two full sets of Penfolds Grange worth $400,000 each."