Thursday, 15 October 2020 05:55

Plant-based milk bottles landing on shelves

Written by  Staff Reporters
Anchor Blue 2L in the new plant-based bottle will land on shelves across New Zealand’s North Island from this week. Anchor Blue 2L in the new plant-based bottle will land on shelves across New Zealand’s North Island from this week.

Fonterra is taking another step towards its commitment to having all packaging reusable, recyclable or compostable by 2025.

The co-operative’s consumer business brand Anchor last week launched New Zealand’s first plant-based milk bottle, which is 100% kerbside recyclable.

Anchor Blue 2-litre in the new plant-based bottle will land on shelves across the North Island from this week.

The co-op says while the bottle is still filled with the same fresh milk, it is made from sugarcane.

The sugarcane is natural, renewable and sustainably sourced, and is an alternative to bottles made from non-renewable sources like fossil fuels. It also captures CO2 from the atmosphere as it grows, resulting in a bottle with a low carbon footprint.  The sugarcane is made into plant-based HDPE plastic in Brazil and the bottle itself is made here in New Zealand.

Fonterra Brands New Zealand managing director Brett Henshaw says sustainability is important to Kiwis and Fonterra wants to offer consumers an option to make change for good; to purchase a product that comes in more sustainable packaging.  

“This plant-based milk bottle is an important component in Fonterra’s wider sustainability strategy.  We have also committed to moving towards renewable energy in transport and manufacturing and finding ways to manage and reduce our emissions over the whole supply chain.”

Initially the new plant-based milk bottle will be available in the North Island, with a view to expand distribution and product ranging based on consumer response.  Anchor will launch with 300,000 Blue 2L bottles per month. 

Research into the new bottle shows that people are looking for products that are sustainably produced and they liked the plant-based bottle concept versus traditional fossil fuel based plastic alternatives.  

Anchor commissioned an independent life cycle assessment of the bottle, which concluded this plant-based HDPE also has a lower carbon footprint than the conventional fossil fuel-based HDPE that most plastic milk bottles in New Zealand are made from. 

According to research from the Sustainable Business Council, sustainability is becoming increasingly important for New Zealanders – 71% of Kiwis are actively researching the sustainability practices of brands before making a product purchase.

Fonterra Brands NZ managing director Brett Henshaw.

Two prominent New Zealanders – Richie McCaw and Stacey Morrison – say sustainability is increasingly important for them too and have welcomed the move by Anchor.

Richie McCaw says he grew up on a farm, and his sister is now a dairy farmer. “Innovations such as this are really important for the environment, as well as our dairy industry.” 

Broadcaster Stacey Morrison noted that as a family they always look at ways to reduce their footprint or make small changes that help them live more sustainably.

“That mindset is important to me because it’s an effort to look after Aotearoa for our kids, and future generations.”

The Sustainable Business Network has also supported the announcement. 

Kate Haselhoff, Project and Partnership Manager, the Sustainable Business Network commented that responsible businesses have an important role to play in addressing sustainability in packaging.

“So it’s really encouraging to see a prominent business like Fonterra undertake new trials and innovation in the packaging space as we look to transition to a circular economy.”

More like this

Payout lifts

The forecast milk payout for this season has gone up by 40c and Fonterra farmers can thank Chinese consumers.


Back the sector that backs NZ

OPINION: The biggest issue currently facing our industry is environmental policy, writes Beef+Lamb NZ chief executive Sam McIvor.


Meat quota rates remain vital

A jump in the value and volume of New Zealand’s sheepmeat exports to Europe and the UK shows why preserving WTO tariff-rate quotas is so important, claims the Meat Industry Association (MIA).

Lamb price down, but not weak

While lamb prices are starting the new season at around 16% below last year’s levels, they are not outright weak, according to the BNZ.


Machinery & Products

Let aura feed the mob

In a move that appears to have been repeated by many equipment manufacturers, Kuhn confirms it currently working on several…

Battery charger range recharged

Projecta's popular ‘Charge N’ Maintain’ automatic battery charger range has now been recharged – with the introduction of new features…

» The RNG Weather Report

» Latest Print Issues Online

Milking It

Eyes have it

OPINION: Painting eyes on the backsides of cows could save their lives, according to new research by Australian scientists.

Walkers versus cows

OPINION: A North Yorkshire teacher has become at least the second member of the public to be trampled to death…

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter