Wednesday, 27 March 2019 10:12

Skellerup backs mental health

Written by 

Dairy rubberware supplier Skellerup is giving its support to I Am Hope, a community group.

It will donate $20,000 to the group and for every pair of Red Band gumboots it sells between March 25 and Gumboot Friday on April 5, it will donate $2. 

Gumboot Friday is a new project of I Am Hope, run by The Key to Life Charitable Trust founded by Mike King. 

For the past three years, Key to Life has campaigned to change the language about and attitudes to mental problems while raising funds for Kiwi children who need mental health counselling. 

“For generations, New Zealanders have trusted our company and products. As a Kiwi icon, it’s important for Skellerup to support Kiwis enduring tough times,” says David Mair, Skellerup’s chief executive.   

Skellerup, a NZX-listed company, employs 800 people, about half of them in NZ.  Its Red Bands have been part of the farming scene for 60 years. 

“Many of us have family, friends or colleagues who have battled or continue to battle mental health issues. 

“To start the conversation that ‘it’s OK to not be OK’ and to seek help about it is an excellent initiative by I Am Hope and one we are proud to support,” says Mair. 

Mike King applauded so many businesses mucking in to support Gumboot Friday. 

More like this

Farmstrong marks 10 years of rural support

Nationwide rural wellbeing programme, Farmstrong recently celebrated its tenth birthday at Fieldays with an event attended by ambassador Sam Whitelock, Farmers Mutual Group (FMG), Farmstrong partners, and government Ministers.

Featured

Big return on a small investment

Managing director of Woolover Ltd, David Brown, has put a lot of effort into verifying what seems intuitive, that keeping newborn stock's core temperature stable pays dividends by helping them realise their full genetic potential.

Editorial: Sensible move

OPINION: The Government's decision to rule out changes to Fringe Benefit Tax (FBT) that would cost every farmer thousands of dollars annually, is sensible.

National

Machinery & Products

» Latest Print Issues Online

Milking It

Cuddling cows

OPINION: Years of floods and low food prices have driven a dairy farm in England's northeast to stop milking its…

Bikinis in cowshed

OPINION: An animal activist organisation is calling for an investigation into the use of dairy cows in sexuallly explicit content…

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter