Less hot air
OPINION: Farmers won't get any credit for this from the daily media, so Milking It is giving the bouquets where they’re due.
He takes over as Vetora Bay of Plenty veterinary club's new chief executive in August.
Reid says helping farmers look after the health and well-being of their animals is more important than ever.
"Animals are at the heart of New Zealand food production. But how we care for them is coming under the spotlight more than ever," he says.
"One of our biggest challenges is making sure we continue to be global leaders in animal care, and tell our story to non-farming communities and to our customers around the world. Maintaining our license to operate depends on it."
Reid believes vets play a key role in the success of New Zealand's agricultural industry, and not just in terms of animal health and productivity.
"Vets are regarded by the farming community as trusted advisors and partners. The nature of their work means many go above and beyond to support their farming clients in ways that are not always recognised. You can't put a price on the value that delivers to farmers and their businesses."
Attracting and retaining both large and companion animal vets has been an ongoing issue for the industry, but one Reid believes presents an opportunity for Vetora BOP. "Vetora BOP has a legacy of caring for animals, families and farmers that dates back more than 75 years. At its heart are sound values focussing on community and people," Reid says.
