Thursday, 31 March 2016 08:10

European market depress Westland’s payout forecast

Written by 
Westland Milk Products chief executive Rod Quin. Westland Milk Products chief executive Rod Quin.

Global market conditions for dairy products point to at least two more seasons of low milk payouts in New Zealand, Westland Milk Products told shareholders yesterday.

The cooperative revised its predicted payout for the 2015-16 season to $3.90 - $4/kgMS, down from last month's prediction of $4- $4.10/kgMS.

Westland chief executive Rod Quin says the major driver of the revised payout remains the global oversupply of milk, compounded by the ongoing high availability and aggressive approach by the European dairy market.

Quin and Westland chair Matt O'Regan have recently returned from Europe where they met with customers, farmers, processors, traders and industry advocates.

"The clear and consistent message we received is that European milk growth will be higher and more aggressively promoted by European farmers and processors than expected, both within Europe and, more concerning to New Zealand, the international markets," says Quin.

"The effect of this is likely to be a longer time frame for the downturn in prices; expected for another two seasons. This will lead to relatively lower pay-outs and a resulting impact on New Zealand dairy farmers."

However, Quin says, there are indications the global over supply of milk will correct itself, but not quickly.

"We were expecting European processors and farmers to be already feeling some economic pain that might cause them to reduce production, but this is not the situation for most," he says.

"This is due to the relatively low debt levels incurred by European farmers, and environmental considerations with respect to nutrient levels not an effective constraint on most farmers compared with New Zealand.

"On the demand side, the view was consistent that even if Russian sanctions were lifted, there would be little increase in demand as consumers there have shifted to cheaper cheese alternatives while incomes, therefore spending power, for many Russians have been negatively impacted by the lower oil prices."

Quin says the situation in Europe and ongoing growth in the United States left Westland with no choice but to reduce payout predictions further and warn farmers that there will be some tough seasons ahead.

"A return to low cost pasture based farming is required for New Zealand dairy farmers to weather the global supply changes," he says.

"While the immediate outlook is tough there is a positive future in dairying as consumers around the world continue to purchase quality dairy products that are safe and nutritious.

"During our meetings in Europe we noted several examples of where high quality, added value marketers were still doing well and this reinforces Westland's strategy to continue to move away from bulk commodities into added value, high end products."

More like this

Top dairy CEO quits

Arguably one of the country's top dairy company's chief executives, Richard Wyeth has abruptly quit Chinese owned Westland Milk Products (WMP)

Wrong, again!

OPINION: This old mutt well remembers the wailing, whining and gnashing of teeth by former West Coast MP and Labour Agriculture Minister Damian O’Connor when Chineseowned Yili took over the troubled dairy company Westland Milk a few years back.

Milk price certainty

Westland Milk has reaffirmed its commitment to pay farmer suppliers 10c above Fonterra farm gate milk price for the following two seasons.

Featured

Fencing excellence celebrated

The Fencing Contractors Association of New Zealand (FCANZ) celebrated the best of the best at the 2025 Fencing Industry Awards, providing the opportunity to honour both rising talent and industry stalwarts.

B+LNZ launches AI assistant for farmers

Beef + Lamb New Zealand has launched an AI-powered digital assistant to help farmers using the B+LNZ Knowledge Hub to create tailored answers and resources for their farming businesses.

National

Machinery & Products

JDLink Boost for NZ farms

Connectivity is widely recognised as one of the biggest challenges facing farmers, but it is now being overcome through the…

New generation Defender HD11

The all-new 2026 Can-Am Defender HD11 looks likely to raise the bar in the highly competitive side-by-side category.

» Latest Print Issues Online

Milking It

Buttery prize

OPINION: Westland Milk may have won the contract to supply butter to Costco NZ but Open Country Dairy is having…

Gene Bill rumours

OPINION: The Gene Technology Bill has divided the farming community with strong arguments on both the pros and cons of…

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter