Opinion divided
OPINION: Boutique milk company Lewis Road Creamery’s latest offering to mark Matariki is unfairly facing heat from certain quarters of Māoridom, who are opposed to any commercialisation of all things Māori.
An innovative process allows the milk to be fortified with collagen before pasteurisation. There is no impact on the fresh milk’s taste or texture, the company says.
Jersey Milk with Collagen is a collaboration between dairy company Lewis Road Creamery and Jeuneora, a New Zealand collagen brand.
“We’re super-charging fresh milk so you can get a dose of high-quality collagen without even having to think about it,” says Nic O’Rourke, Lewis Road Creamery.
The company says it had noticed a trend toward increasing consumer demand for greater functional health benefits from existing natural foods. The milk is fortified with a collagen that is targeted at supporting joints and mobility.
Jeuneora is providing the bespoke bovine collagen that is 100% natural and free from allergens, antibiotics, preservatives and added hormones.
“We’ve sourced a bovine collagen that is specifically used to support joint health,” says Monique Kaminski from Jeuneora.
“It took some clever thinking to marry the two components without affecting either the high-quality collagen or Lewis Road’s gorgeous fresh Jersey milk. We’re delighted it’s now ready to launch.”
A single 250ml serve of the Jersey Milk with Collagen contains 5gm of collagen.
