Why Fonterra accepted defeat in the dairy aisle
OPINION: Fonterra's sale of its consumer dairy business to Lactalis is a clear sign of the co-operative’s failure to compete in the branded consumer market.
The co-op will be dropping off hand sanitiser — made by the co-op from farmers’ milk — for personal use.
The co-op says buying hand sanitiser for personal use outside of work has been a challenge.
The co-op has been helping to make more hand sanitiser available to New Zealanders by increasing the availability of ethanol for sanitiser production.
Head of Farm Source Bay of Plenty, Lisa Payne, in an email to farmers, says the hand sanitiser is “just one of the products we make from your amazing milk”.
The co-op has been exploring ways to share the product with its farmers and employees.
“It's just a little way for our co-op to say thanks and keep safe. Our employees who need to come into work every day, and who are also part of our essential workforce, will be receiving a bottle too,” says Payne.
“Our amazing tanker drivers, doing milk collection from Saturday 25 April onwards, will leave a bottle on farm at the location where they leave the milk dockets post milk collection.
“For those who have already dried off, we will be in touch with further details about how and when you can collect your bottle from the local Farm Source Store.”
From Tuesday 21 April, there will also be some stock available for purchase by phone order through Farm Source stores: limited to two bottles per customer.
Payne thanked Farm Source and NZ manufacturing teams “who worked together to see this project come to life”.
