Why Fonterra accepted defeat in the dairy aisle
OPINION: Fonterra's sale of its consumer dairy business to Lactalis is a clear sign of the co-operative’s failure to compete in the branded consumer market.
He takes over from Theo Spierings who will leave the co-op on September 1.
Hurrell is currently the Co-operative’s Chief Operating Officer, Farm Source – the unit responsible for working directly with the cooperative’s farmer-owners. In that role, he is responsible for Fonterra’s global cooperative farming strategy that includes farmer services and engagement, milk sourcing and the chain of 70 Farm Source rural retail stores throughout New Zealand.
Hurrell first joined Fonterra in the year 2000. His 18 years’ experience in the dairy industry has spanned four continents, including roles in Europe, the United States, Middle East, Africa and Russia.
Fonterra chairman John Monaghan says the cooperative’s board is clear that it is not best practice to have the chairman and CEO stand down at the same time, but events have overtaken that decision.
“I have agreed with the Board that we will stop the global CEO search while we review the cooperative’s current portfolio and direction.
“It’s important that we give ourselves the time to take stock of where we are as a cooperative, breathe some fresh air into the business, then determine any changes that are needed.
“Appointing a new CEO is the most critical decision a board will make. We will take all the time we need to find the right person.
“In the meantime, we need a new leader that can hit the ground running. Miles has great mana. He has a deep understanding of our business and has demonstrated his ability to manage large, complex business units in most of our global markets. Miles is well-respected both within our cooperative and by our key global customers and wider stakeholders.”
Monaghan says the CEO role requires intellect, energy and commitment. “Miles brings that in spades,” he adds.
Hurrell said he was excited by the challenge and as a proud New Zealander understood the responsibility that comes with the role.
“I’ve been part of the cooperative for 18 years and understand that its true potential really comes down to its people.
“Theo leaves behind a talented leadership team that includes some of the best minds in global dairy. I’ve been privileged to be part of that group for the last four years and I’m totally confident that, by working as a team, we can deliver on the expectations New Zealand has of us.
“As a group, we haven’t always got everything right. Those lessons will be invaluable as we face up to challenges that are in front of us.
“We are already a number of weeks into our new financial year, so I’m keen to get straight into it and ensure the business lives up to the commitments it has made to our farmers and unitholders for the year ahead.”
Monaghan said the board and Spierings had agreed it was the right time for him to step down as CEO.
Spierings would work alongside Mr Hurrell to ensure a smooth transition of leadership through to 1 September 2018.
“Theo has led our cooperative through a period of great change and some real challenges. We will recognise his contribution over the past 8 years and farewell him as a cooperative when he leaves the business.
“For now, it’s important that we all get in behind Miles. He’s got a big job to do on behalf of our farmers, unit holders and wider stakeholders. The board has full confidence in him.”
