Tuesday, 21 January 2020 07:55

Start of a new era

Written by  Nigel Malthus
Jessie Chan-Dorman, chair-elect of Ruralco. Jessie Chan-Dorman, chair-elect of Ruralco.

Keeping an eye on the changing farming horizon is priority for the new chair of the Ruralco rural supply chain, Mid-Canterbury dairy farmer Jessie Chan-Dorman.

Having served on the board for two terms, Chan-Dorman will become the first female chair of a major New Zealand agribusiness co-op when she formally takes over in June.

Established as the Ashburton Trading Society in 1963, the co-op now boasts 3000 shareholders, three physical stores in Mid-Canterbury and an online store that delivers throughout the country, and a discount card accepted by more than 3000 retailers and service providers.

Chan-Dorman says rebranding to Ruralco and offering the card nationwide was the start of a new direction and the next stage will be looking at how to service farming needs in a changing environment.

“I think we’re in a transition phase in terms of the way we farm and the nature of what farming looks like and over the next ten years. I think we’ll see quite a lot of change.”

The 2017 Fonterra Dairy Woman of the Year, Jessie and her husband Hayden lease 420ha and milk 850 cows at Dorie on the south side of the Rakaia River. 

She is also on the boards of Alpine Energy, Ngai Tahu Farming, and the Bio Protection Research Centre. She has an honours degree from Massey University in animal science.

As a scientist, Chan-Dorman emphasises the role of research and development. While there was uncertainty around fresh water policy and carbon emissions, there was a lot of research being done on how to re-jig farm systems and employ technology to get the best outcomes.

She acknowledges that the country is past “peak cow.”

“You will see either a plateau or a reduction in cow numbers and I think Mid-Canterbury is quite cool in the sense that it’s already got really varied land use. I think you’ll see more of that varied land use in terms of future-proofing our businesses.”

Jessie Chan-Dorman is to become the first female chair of a major New Zealand agribusiness co-op.

On their own farm, the couple has halved cow numbers from a high of 1700, recognising that their old system had a very wide footprint with young and wintering stock grazed off farm and a lot of feed brought in.

Now they are self-contained with all stock staying on farm, and essentially all feed grown on farm. Chan-Dorman says it gives improved biosecurity and better control over their system and their costs. 

A new milking shed, feed pads and variable rate irrigation add to the efficiencies.

The couple have two sons. On the day Dairy News visits, Adam, 6, is out on the farm with his father while Noah, 14 months, is at the local Dorie preschool.

“Without the amazing community with the school and the preschool I wouldn’t be able to do the things that I do outside of the farm,” says Chan-Dorman.

When speaking to city groups, she uses the example of the Dorie school and pre-school, because before the advent of wide-scale irrigation with dairying and other land uses the school was “nearly shut,” she says. 

“Now you’ve got a roll of 80. It’s multicultural, they celebrate Matariki and Chinese New Year and all that, so it’s pretty cool.

“I think it’s a great on-the-ground example of the benefits of irrigation and varied land use.”

More like this

Put people first

A series of workshops on putting people first on dairy farms get underway next week.

Dairy Women celebrate volunteers

For the second year in a row, Dairy Women’s Network will give out its Regional Leader of the Year award with support from rural insurance company Farmers Mutual Group (FMG).

DWN ropes in new partner

Dairy Women's Network has roped in New Zealand-owned milk replacer supplier AgriVantage as a network partner.

Gemma McCaw confirmed for DWN conferences

Dairy Women’s Network (DWN) have announced that the keynote speaker for their three upcoming conferences will be former Black Stick and three-time Olympian Gemma McCaw.

DWN welcomes new partner

A new partnership between the Dairy Women’s Network (DWN) and New Zealand-owned milk replacer supplier AgriVantage is set to increase farmers’ knowledge around the importance of nutrition in the early stages of calf rearing.


GDT's rough ride in 2020

Incomplete deliveries and logistics disruptions were common issues for the 300 bidders on Global Dairy Trade auctions last year.

Uni farm to shed staff

The Lincoln University Demonstration Dairy Farm (LUDF) is looking to cut staff numbers as it adopts a new “lean” system…

Machinery & Products

Merlo goes greener

Obviously not wishing to get left behind by some of its competitors, Italian manufacturer Merlo is planning to add to…

» The RNG Weather Report

» Latest Print Issues Online

Milking It

Oat milk sells

OPINION: Fake milk works for some. Fashionable Swedish alt-milk brand Oatly is seeking a US stock market listing that could…

Labour shortage

If you think labour shortage on New Zealand dairy farms is unique to our country, then think again.

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter