Fieldays hold out the begging bowl
OPINION: When someone says “we don’t want a handout, we need a hand up” it usually means they have both palms out and they want your money.
Visitors to the Vodafone Fieldays site had access to free Vodafone Rural Connect wi-fi and were able to gauge mobile and broadband coverage on their properties using Smart Farm Test stations.
During the four days Vodafone reported 50% more data traffic than last year and 1TB of data downloaded. Many people used the free Fieldays smartphone app to find their way on the 113ha Mystery Creek property.
Vodafone teamed with agribusinesses to exhibit streamlined pasture and milk monitoring, farm management, health and safety compliance and accident prevention.
"Rural wireless broadband now gets to 78% of the rural population," said Vodafone consumer director Matt Williams.
"So farmers get technology on offer from Vodafone's Smart Farm Innovation Partners, to cut costs and to simplify labour intensive work.
"Technology shared by our partners attracted plenty of interest. These innovations can help improve decisionmaking and be a practical way to do things better to save money and boost productivity."
The company's partner Blerter was on site showing its real-time health and safety app.
Available on smartphones, tablets, PCs and wearable devices, Blerter enables farmers to instantly report incidents, observations and near misses, and use instant messaging to workers.
The Rural Broadband Initiative of Vodafone, Chorus and the Government is bringing wireless broadband to 290,000 rural households.
"Rural people want access to the same internet and data speeds as elsewhere and... no one will miss out on being able to run their households and businesses with the latest technology," Williams said.
In 2013-2015, rural data usage increased by 270%.
European growers are playing a key role in ensuring Kiwifruit marketer Zespri has year-round supply of high-quality fruit for consumers.
ANZ's chief executive Antonia Watson says agriculture has proven to be “a shining light” for New Zealand’s economy.
A warning to farmers and topdressing pilots to take extra care as Christmas approaches.
Moves are afoot to get a team of Australians over here to help repair North Canterbury's irrigation machinery, ravaged by the big windstorm of late October.
As you approach Hastings from the south along SH2, the colour of the west-facing hills are a good indicator of a drought.
Global beef trade is expected to grow steadily over the next five years, driven by increasing demand from Asia and strategic export expansions by South American countries.
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