Fieldays goes urban
OPINION: Once upon a time the Fieldays were for real farmers, salt of the earth people who thrived on hard yakka.
In June 17 Irish companies exhibited, either via the Enterprise Ireland site and distributor sites. Confirmed sales exceed $1 million, and leads could yield $5m in sales.
Enterprise Ireland director for Australasia, Mary Kinnane, is delighted: “We’re proud of the relationship developed by these companies and the Fieldays event.
“Kiwi farmers are quick to see the value and improvements in efficiency this Irish-made machinery can offer. The event allows new and innovative Irish companies to show their products to the NZ market.”
Fieldays chief excecutive Jon Calder says, “we’re delighted to have welcomed 17 Irish companies and are proud of the relationships developed over the last nine years. We look forward to continuing to grow these links.”
