Tractor, harvester IT comes of age
Over the last halfdecade, digital technology has appeared to be the “must-have” for tractor and machinery companies, who believe that bringing IT to tractors and farming will offer its customers huge benefits.
Well known European brands Sulky, Sky and Prolog have been brought together under a single brand called Sky Agriculture, ditching their blue, green and red colour schemes for a new graphite grey and titanium white corporate look.
All part of the Burel Group, the company is looking to build on record net sales of €85 million for the 2022-2023 financial year, suggesting that the single-brand strategy will enable it to adapt to the changing face of agricultural equipment distribution in Europe in a market that is becoming more concentrated.
The creation of Sky Agriculture is also intended to support the group’s export growth, that currently sees around 40% of production sold outside of France, with a short-term aim of pushing this to 50%.
Dairy News understands that the first Sky Agriculture branded machines are already leaving the group’s four production sites of Carvin, Fontenay and Chateaubourg in France, and Osasco in Italy, with the new look to be publicly showcased at the German Agritechnica Event in November.
Fonterra has cemented its position as the country’s number one cheesemaker by picking up nine NZ Champion of Cheese trophies this year.
New Zealand dairy processors are welcoming the Government’s commitment to continuing to push for Canada to honour its trade commitments.
An educational programme, set up by Beef + Land New Zealand, to connect farmers virtually with primary and intermediate school students has reported the successful completion of its second year.
The Food and Agriculture Organisation of the United Nations (FAO) has welcomed a resolution adopted by the United Nations (UN) General Assembly to declare 2026 International Year of the Woman Farmer.
Waikato herd health veterinarian Katrina Roberts is the 2024 Fonterra Dairy Woman of the Year.
Horticulture NZ chief executive Nadine Tunley will step down in August.
OPINION: Canterbury milk processor Synlait is showing no sign of bouncing back from its financial doldrums.
OPINION: It seems every bugger in this country can get an award these days.