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The police tractor at Northern field days.
The New Holland police tractor hit the roads in 2015, the brainchild of then New Holland operations manager Kyle Baxter (now C B Norwood brand manager) and police inspector Paul Carpenter.
They saw it as a good way to generate public interest and get the police talking to people in rural communities.
Senior-sergeant Alasdair Macmillan says, “the New Holland tractor has exceeded our expectations, allowing us to play a larger part in local field days and giving us new opportunities to engage with the public”.
“Formerly at field days our site used to struggle to attract an audience, but now the public are intrigued and stop to ask us what the tractor is used for, which is exactly what we want.
“Many conversations end up in us getting information on criminal activity, which gives us a lot of useful insight into issues facing each community.”
So far in 2017 the tractor has traveled the South Island, attending eight events since January and visiting many towns from Queenstown to Oamaru.
A group of eight Giltrap Agrizone customers travelled to Europe in July with managing director Andrew Giltrap, taking the opportunity to visit St Valentin, Austria, to see New Holland tractors being built.
Showcased with a T7.245 at the recent National Fieldays, New Holland has expanded its T7 tractor range offering in New Zealand with the launch of a new Tier 3 long-wheelbase configuration, aimed at users looking for a reliable, no-fuss workhorse.
Waikato-Bay of Plenty farmer Hugh Jackson recently secured this year’s FMG Young Farmer of the Year title in Invercargill.
New Holland is celebrating the 50th anniversary of the introduction its Twin Rotor threshing and separation technology, which has evolved from a single model in 1975 to a range today, led by the new CR10 and CR11.
New Holland dealers from around Australia and New Zealand came together last month for the Dealer of the Year Awards, which recognises the top-performing dealerships across the New Holland network.
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