Friday, 06 August 2021 07:55

Pottinger on a roll

Written by  Staff Reporters
Pottinger says it has substantial order books, after a difficult 16-month period brought about by the pandemic. Pottinger says it has substantial order books, after a difficult 16-month period brought about by the pandemic.

Despite Covid, the need for the world to eat has kept farmers busy, meaning that they continue to buy new kit and machinery – so manufacturers are also busy.

As an example, Austrian company Pöttinger is signaling that it will have its best year ever, expecting to end its 2020/21 financial year with a €395m turnover (NZ$673m). This is a significant increase on the €366m of 2019/2020 and beats the previous best ever figure of €382m in 2018/2019.

Speaking at a virtual press launch of the new Jumbo 7000 series forage wagons, spokesman Gregor Dietachmayr, confirmed Pöttinger is very busy, with substantial order books, after a difficult 16-month period brought about by the pandemic.

“We had to be careful, even reducing our manufacturing output slightly to reduce the risk of creating too-high machine inventories, should the demand have shrunk,” said Dietachmayr. “We were surprised to find the demand for new machines actually increased.”

While the domestic market of Austria accounts for 10% of sales, exports of the remaining 90% sees Germany and France as the largest markets at 19% and 15% respectively. The product mix is built around grassland machinery at 46% of volume, tillage gear at 16%, balers and loader wagons at 15%, with drills making up 9% of the total.

During the year, the company opened its 17th sales subsidiary in Poland; a strategy started in France in 1999 that was followed by Switzerland (2003), Italy (2004), Canada (2005), Ukraine (2007), Australia, Slovakia and USA (2008), Russia (2010), the UK, Belgium and Ireland (2012) and Scandinavia and China (2016).

www.originag.co.nz

More like this

Featured

India-New Zealand free trade agreement (FTA) dairy outcomes

OPINION: As negotiations advance on the India-New Zealand FTA, it’s important to remember the joint commitment made by Indian Prime Minister Narendra Modi and New Zealand Prime Minister Christopher Luxon at the beginning of this process in March: for a balanced, ambitious, comprehensive, and mutually beneficial agreement.

Honesty vital in flood insurance claims, says IFSO

As New Zealand experiences more frequent and severe flooding events, the Insurance & Financial Services Ombudsman Scheme (IFSO Scheme) is urging consumers to be honest and accurate when making insurance claims for flood damage.

National

Machinery & Products

New pick-up for Reiter R10 merger

Building on experience gained during 10 years of making mergers/ windrowers, Austrian company Reiter has announced the secondgeneration pick-up on…

» Latest Print Issues Online

Milking It

Remembering Bolger

OPINION: Is it now time for the country's top agricultural university to start thinking about a name change - something…

Time for action

OPINION: If David Seymour's much-trumpeted Ministry for Regulation wants a serious job they need look no further than reviewing the…

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter