Friday, 05 September 2025 10:55

Pöttinger: From grassland machinery to global innovator

Written by  Mark Daniel
Over the years, Pottinger has developed and launched several new ranges of machinery. Over the years, Pottinger has developed and launched several new ranges of machinery.

Formed in 1871, Austrian agricultural machinery manufacturer Pottinger originally focused on producing grassland machinery for a little over a century.

That changed in 1975, with a move into soilengaging products when the company acquired The Bavarian Plough Factory in Landsberg, Bavaria – about 40km west of Munich.

The Landsberg factory is said to be one of the oldest manufacturers of soil preparation implements in Germany, so its acquisition meant that Pottinger inherited over 85 years of experience and development knowledge.

Over the years, Pottinger has developed and launched several new ranges of machinery, including the Servo generation of ploughs in 1981, the heavy-duty and durable Lion power harrows in 1991, and the Synkro, linkage-mounted stubble cultivators.

The company added to its portfolio in 2001 by purchasing the Rabe seed drill plant in Bernburg, Saxony-Anhalt, heralding a move into the crop establishment market, with mechanical, pneumatic and mulch seed drills.

More recently, in 2021, the company spent €4.5 million buying the mechanical crop care division of CFS of Switzerland. This purchase delivered a footing in the mechanical crop care sector, with rotary hoes, row crop cultivators, and light tine harrows.

One year later, Pottinger took over the Italian MaterMacc company, known for its precision planting technology, mechanical and pneumatic seed drills, crop care machines, and the supply of OEM components.


Read More:


The 50th anniversary this year will see numerous activities, retrospectives, special anniversary offers on tillage equipment, crop care machines, grassland implements and digital agricultural technology.

The company has also launched an anniversary website, highlighting the history of the move into arable machinery, with notes, reviews and commentary about machines developed over the previous half century.

More like this

More efficient jumbo wagons

In a move that will be welcomed by many, Austrian manufacturer Pottinger appears to be following a trend of bringing its machines down from the technological high-spec offerings seen over the last few years and offering them to customers in a more userfriendly format.

Production boost for Pottinger

Austrian machinery manufacturer Pottinger has increased the production output of its rake and round baler facility at St. Georgen, with an additional 7,900m² building that includes a €33 million ($58.5m) investment in a new paint shop.

Featured

Dr Mike Joy says sorry, escapes censure

Academic Dr Mike Joy and his employer, Victoria University of Wellington have apologised for his comments suggesting that dairy industry CEOs should be hanged for contributing towards nitrate poisoning of waterways.

People-first philosophy pays off

The team meeting at the Culverden Hotel was relaxed and open, despite being in the middle of calving when stress levels are at peak levels, especially in bitterly cold and wet conditions like today.

Farmer anger over Joy's social media post

A comment by outspoken academic Dr Mike Joy suggesting that dairy industry leaders should be hanged for nitrate contamination of drinking/groundwater has enraged farmers.

From Nelson to Dairy Research: Amy Toughey’s Journey

Driven by a lifelong passion for animals, Amy Toughey's journey from juggling three jobs with full-time study to working on cutting-edge dairy research trials shows what happens when hard work meets opportunity - and she's only just getting started.

National

Machinery & Products

JDLink Boost for NZ farms

Connectivity is widely recognised as one of the biggest challenges facing farmers, but it is now being overcome through the…

New generation Defender HD11

The all-new 2026 Can-Am Defender HD11 looks likely to raise the bar in the highly competitive side-by-side category.

» Latest Print Issues Online

Milking It

Buttery prize

OPINION: Westland Milk may have won the contract to supply butter to Costco NZ but Open Country Dairy is having…

Gene Bill rumours

OPINION: The Gene Technology Bill has divided the farming community with strong arguments on both the pros and cons of…

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter