Wednesday, 10 July 2019 07:56

Cows in calf top priority

Written by 
Craig Scott, CRV Ambreed. Craig Scott, CRV Ambreed.

CRV Ambreed has a new national artificial breeding manager, Craig Scott. He was formerly national franchise manager at pregnancy tester Ultrascan Ltd.

Scott says delivering ‘gold standard’ service to farmer customers is a core focus of the CRV AB delivery business. 

“CRV is continually investing in new technologies and genetic innovations to help farmers breed healthy and efficient cows with great temperaments and smaller environmental footprints.

“But getting cows in calf is our number one priority. The AB technician team [must] do a good job of delivering these products and services to farmers.”

Scott grew up on a Taumarunui sheep and beef block and experienced family dairying in Waikato. 

He has been in operations management, customer support and relationship management, working in the agriculture, sports and information technology sectors, including 10 years managing Verusco Technologies, supplying video analysis software and statistics to rugby union teams.

CRV Ambreed’s operations manager Andrew Medley says Scott “brings leadership and management experience with the necessary planning and organisational skills to add value to our AB service”. 

Scott looks after about 200 AB technicians NZ-wide, contracted to CRV during the mating season. Next month he will attend the ‘pre-mating’ seminars CRV holds each year for its AB technicians. team. A key part of their role is using CRV’s PortaBULL app, which links the mating to the cow to update herd records. The data can be viewed on the spot.

CRV technicians also use an inbreeding alert provided to farmers who are also using the company’s SireMatch service, yielding a report specifically tailored to a farmer’s herd. It helps prevent inbreeding and genetic defects using the cow’s pedigree information, and recommends the ideal sire to match with each cow. 

This year CRV technicians will have some added fun -- looking out for five golden straws hidden inside farmers’ CRV AI units, worth $2000 each.

 

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Selecting the right genetics is no longer only for improving the economic output of a herd, says CRV Ambreed sales and marketing manager Jon Lee.

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Five gold coloured semen straws each representing a $2000 cash prize will entice farmers during the artificial breeding season.

 
 

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