Friday, 24 April 2020 10:57

The power of digital systems during crisis

Written by  Pam Tipa
TracMap is classed as an essential service. TracMap is classed as an essential service.

Digital systems will come into their own with COVID-19 restrictions, says James Watson of TracMap.

“It will change the way people practice day to day business and the way processes are conducted in the primary sector,” Watson told Dairy News.

One beauty of TracMap is that contractors can run their business from home. 

All farmers need to do is place the order on the phone.

“The contractor can remotely come, do the job. The farmer can be sent a notification to say the contractor is on site, when they have completed the job and all the information can be sent back to one place.

“There is no that human contact. You can control and have the traceability but remotely for farmers.”

Classed as an essential service TracMap is all hands on deck.

“In day to day practices we have solutions that allow people to work remotely. They don’t have to be face to face.

“That can all be done from the comfort of your own home or the comfort of your cab and not have to worry about anything else.”

TracMap is a GPS and cloud based job management solution for all kinds of jobs in agriculture, horticulture and viticulture.

“The biggest piece of the puzzle is we will allow you to get the guidance and efficiencies from using GPS and proof knowing where you are putting products.

 “You can make sure you are getting the bigger return on investment for your product use.  Along with that is being able collect the data in one place which is becoming a lot more prevalent for the primary industry. Our systems give farmers the facility to be recording what they are putting on where, at what time and at what rates and being able to compile it all in one place for auditing purposes.

“You have real time data, you have real-time reporting of where you are putting effluent, all your end usage where you are putting your sprays.

“It is moving away from the paper based model in keeping everything all in one online cloud based portal for management purposes so.”

TracMap began partnering with Amazon Web Services late last year which now hosts all the TracMap software services on line.

 “We are really fortunate to be working with such a high profile provider globally. That gives us the best support possible outcomes; being able to have numerous customers on our systems and having the best and most robust infrastructure possible.

“It certainly provides us with sustainability for growth in products and more people using TracMap online in the future.”

Watson says 75% of fertiliser applied in New Zealand is now tracked through TracMap.

“We have been able to evolve from just having GPS guidance to be able to unveil and create TracMap online which is our cloud-based portals for recording all the data  on farm whether it is from spreaders, sprayers, mowers or cultivation implements. 

“Farmers can have a unit in the cab and not have to worry about the recording because they are linked back to the cloud-based portals.”

Many farmers are using it because it is two-pronged for them. After recording all the data from their in-cab GPS system they can store it all in one place. It can be used for easier pasture management, GPS guidance for spreaders and sprayers and for K-Line and Sprinkler irrigation. 

In all areas less time is needed for the job, whether by tractor, truck or helicopter.

More like this

Country’s backbone performs

New Zealand's primary sector has added steel to the country’s economy in the wake of the Covid-19 pandemic, according to a recently released report.

China keeps dairy prices high

Whole milk powder (WMP) prices are now sitting above pre-Covid-19 levels and New Zealand farmers can thank a resurging Chinese economy for that.



Limited feed puts ewes at risk

Severe feed shortages in parts of the country mean many ewes are on a nutritional knife-edge heading into lambing and could be at risk of developing metabolic disorders.

Jack’s unique solution

Jason Jack was left with severe spinal injuries after a wakeboarding accident when he was 29, but that hasn’t stopped him getting out and about in difficult environments.


$10 payout!

A small but select group of Fonterra farmers are on the cusp of setting a new milk payout record.

The migrant workers dilemma

Dairy farmers want more Kiwi workers, but they also want relaxed immigration restrictions. So, what's the problem?

Producing milk, the Miraka way

The goal of Māori-owned dairy company Miraka, near Taupo, is to become the most sustainable dairy company in the world.

Machinery & Products

Landpower invests in cow central

One of Australasia’s largest, privately-owned farm machinery distributors, Landpower is building a new $10 million complex adjacent to Hamilton Airport.

Maize moisture in a moment

With forage maize playing such an important part of the New Zealand fodder supply chain, a useful hand-held moisture measuring…

» The RNG Weather Report

» Latest Print Issues Online

Milking It

A ticking timebomb?

There could be another dairy health scare brewing in China and this one starts in our backyard.

Please explain

Does anyone in the Government understand the essential role St John Ambulance has in our society?

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter