They have begun campaigning to ban plant based product makers from promoting ‘milk’ on their labels and in marketing.
Australian Dairy Farmers (ADF) claims the term gives a misleading impression that plant based products are nutritionally equivalent to dairy milk.
Australian dairy farmers have struggled with low production and a poor milk price for several years.
A 2017 survey by Dairy Australia showed 54% of respondents bought plant based milk alternatives because they perceived them to be healthier than cow milk.
