The theme, UpSIDE, marks a return to a theme format that brought us, amongst others, PositiveSIDE (2006), GlobalSIDE (2008) and OpportunitySIDE (2010), before the jingle was abandoned in 2011 in favour of ‘Challenge Your Future’. Now that the jingle’s back, what’s the betting organisers will reach for Monty Python’s “Always look on the bright side…” as the conference theme tune? It would be appropriate given the low payout forecast and drought gripping much of the south at present. And if this gloom persists why not add the ‘Python’ theme march ‘The Liberty Bell’ which ends with the giant boot squishing the (farmer’s?) head into the ground.
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Most mainland dairy farmers recently received a mailer promoting this year’s South Island Dairy Event, better known as SIDE.
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