Thursday, 11 April 2019 10:22

New edge to sustainability — Editorial

Written by 

A preview last week of Fonterra’s new strategy showed how the co-op intends to focus on sustainability on all levels and prioritise the value of milk, rather than the volume, into the future.

The co-op last week launched a programme entitled The Cooperative Difference, focussed on five key areas: environment, animals, milk, people and communities, and co-operative and prosperity.

The firm intention is to make clearer to farmers what their co-op expects of them today and in the future, and to duly recognise the many farmers who conscientiously produce high quality milk in a more sustainable way. Those who produce will be rewarded, but those who persist with continuously poor milk grades will face the consequences.

The co-op is also assuring farmers there will be no nasty surprises. The Cooperative Difference will enable farmers to better understand the changing expectations of global markets, customers, consumers, communities and regulators so they can plan and prepare for what they must do.

New sustainability regulations won’t be dumped on farmers overnight, and the co-op acknowledges that change cannot happen overnight; it is committed to providing farmers with more advance notice of new requirements and changing expectations. 

Fonterra will next month release more details on The Cooperative Difference, and in the coming season it will outline the immediate steps a farmer can take to improve sustainability onfarm and within the co-op.

The co-op says it will recognise farmers who go beyond the minimum requirements to produce high quality, safe, sustainable dairy, according to key needs outlined in The Cooperative Difference for delivering top-shelf milk.

Top farmers will get grade free certificates, plaques and awards, and they could get a digital dashboard and annual scorecard and be recognised at local events. Their stories will be told in Fonterra publications and Farm Source reward dollars may come their way.

With farmers facing more compliance costs and pressures in their quest to farm sustainably farming, The Cooperative Difference is a huge step in the right direction.

Fonterra and its 10,000 farmers shareholders are already doing a great deal of work on sustainability. They are confident The Cooperative Difference will help take that good work to the next level.

 

More like this

Nice

Fonterra has copped a fair bit of stick from the Hound over the years. However, on this occasionyour old mate would like to give the dairy co-op some well-deserved praise.

Tip Top sale no sweet fix

Selling the iconic ice cream business Tip Top won’t end Fonterra’s financial woes, says broker Grant Williamson, of Hamilton Hindin Greene.

Fonterra to support farmers meet target

Fonterra says the Government's new methane target is very ambitious and will need hefty spending on R&D to give farmers the solutions they need to achieve.

 
 

» The RNG Weather Report

» Latest Print Issues Online

Milking It

MooFree May

UK activists have resumed their attack on the dairy industry.

Fresh is best

The shelf life of fresh milk can be extended up to two months by a technology developed by an Australian…

 
 

» Connect with Dairy News