The Beingmate saga now rocking Fonterra is unsettling farmer shareholders.
The co-op’s 1300 Australian farmer suppliers are getting a comprehensive package of tools and services to assist with farm business management.
Launching Farm Source at the Australian Dairy Conference in Melbourne this month, Fonterra Australia managing director Rene Dedoncker said the co-op is optimistic about the future of dairy.
“Demand for high-quality dairy is growing, and there are great opportunities for our business and farmers.
“However we cannot meet this global demand without our farmers and their milk. Farm Source is using Fonterra’s scale to provide the level of service our farmers deserve, so that we all benefit,” says Dedoncker.
Farm Source will grow and evolve over time in Australia; some elements are available now, while other services are scheduled over the coming months.
For instance, to assist with onfarm profitability, Farm Source Digital is now available for farmers to monitor their farm operations, manage finances or run their own income estimates for a full 12 months, with the ability to adjust according to production and composition changes on their farm. It can be easily done from anywhere, on almost any device including a cellphone, computer or tablet.
In the coming months, Farm Source will provide greater levels of service, information, support, financial options and discounts to help improve onfarm profitability and business management.
Dedoncker says the co-op has been talking to its Australian farmer suppliers about further supporting them and their businesses.
“Through these discussions, we’ve extended Farm Source, a global initiative which we’ve tailored uniquely for Australian farmers.
Leongatha share farmer Tim Kooloos has been trialling Farm Source Digital for some time, and says it is changing the way he runs his business.