Geographical diversification
Rockit Global says horticulture has the potential to transform the rural Canterbury landscape over the next 20 years.
Following his 18 months as global ambassador for the company, Williamson, is adding to his investment portfolio by taking a stake in the Longlands Rockit apple site just south of Hastings.
He is also extending his global ambassadorship for a further year.
“I really believe that Rockit apples are a fantastic product, so to be involved in growing the brand and sharing this Kiwi success story with the world is really exciting,” Williamson says.
This news is on the back of the company taking out the Supreme Award at the New Zealand International Business Awards in October.
Rockit Global Limited chief executive Mark O’Donnell says Williamson’s support has already helped Rockit make inroads into the lucrative Indian and subcontinental market. But more than that, he says it’s the NZ cricket captain’s attitude that has impressed.
“From the moment we first met with Kane, it was clear his ambassadorship meant more to him than an emblem on a bat,” he says. “Kane’s spent time with us in Hawke’s Bay, learning first-hand about the innovation we’re rolling out across our orchards, and into our packhouse.”
And now Williamson has skin in the game.
“I love what Rockit has done with its world leading brand, along with the technology that goes into growing each apple – from geo-mapping trees so that correct nutrients are delivered at the right time, to the robotics in the packhouse.”
Williamson adds that he has enjoyed participating in digital marketing campaigns for the global miniature apple brand, and even shared cartons of his favourite fruit with teammates during mandated Covid-19 isolation.
“When you spend a lot of time in hotel rooms and quarantine bubbles there’s nothing better than a super healthy, super tasty snack to get stuck into.
“The boys pretty much expect me to turn up with apples for everyone these days!”
During 2022-2023, Williamson will continue to support Rockit’s efforts in cricket loving nations, Asia and the Middle East, through omni-channel campaigns driving sales, social media growth and brand awareness.
Rockit general manager global marketing Julian Smith says it’s exciting to share the news that Williamson is on board as both investor and ambassador.
“Of course, many of our growers, our board and our global team are cricket mad. So having Kane on board with Rockit is a real delight for them too, and we’re all very proud of the association.”
