Tuesday, 11 February 2025 08:25

Massive bounce back

Written by  Peter Burke
MPI director general Ray Smith. MPI director general Ray Smith.

The Director General of MPI, Ray Smith, says the growth in the kiwifruit sector is a massive bounce back.

In MPI's latest outlook report, kiwifruit exports in 2025 will hit nearly $3.5 billion which Smith says is amazing given the problems including adverse weather the sector has had to deal with in the past couple of years.

"Issues such labour shortages, fruit quality issues and ongoing adverse weather conditions. They have done an amazing job despite all the problems they have faced," he says.

Smith says horticulture is now NZ's third largest export earner, having pushed forestry into 4th place and chasing down the meat and wool sector which earns just over $11 billion.

He says another highlight in the SOPI report is the apple sector with export earnings now sitting at just over $1 billion.

He says but for Cyclone Gabrielle, they may well have achieved this goal earlier.

He says people like our apples and see them as a good healthy product.

"With kiwifruit and apples, we now have two very large and developed industries with good technologies going in and good labour supply. We will see good growth this year," he says.

More like this

Top ag scientist to advise PM

A highly experienced agricultural scientist with specialist knowledge of the dairy sector is the Prime Minister's new Chief Science Advisor.

Featured

Top innovators announced

The Fieldays Innovation Award winners have been announced with Auckland’s Ruminant Biotech taking out the Prototype Award.

National

Machinery & Products

Yamaha acquires Robotics Plus

New Zealand based company Robotics Plus, a specialist in agricultural automation, has announced an agreement for it to be acquired…

Ecorobotix announces NZ dealership

Swiss-based Ecorobotix has announced its entry into the New Zealand market through a strategic partnership with Canterbury-based New Zealand Tractors.

Sorting unwashed potatoes made easy

Downs, a leader in potato reception, automated sorting, and storage, has introduced its new high-throughput optical sorter for unwashed potatoes…

Jumbo X saves time and money

A winner of a prestigious ‘Technical Innovations 2024’ award by FederUnacoma at the EIMA show in Italy, the Maschio Jumbo…

» Latest Print Issues Online

The Hound

Are they serious?

OPINION: The Greens aren’t serious people when it comes to the economy, so let’s not spend too much on their…

A hurry up!

OPINION: PM Chris Luxon is getting pinged lately for rolling out the old 'we're still a new government' line when…

» eNewsletter

Subscribe to our weekly newsletter