Tuesday, 13 February 2024 08:25

Spud boss digging into her role

Written by  Staff Reporters
Kate Trufitt is six months into her role as Potatoes New Zealand chief executive. Kate Trufitt is six months into her role as Potatoes New Zealand chief executive.

Six months into the Potatoes New Zealand chief executive role and Kate Trufitt has embraced the challenges and opportunities with enthusiasm.

With a wealth of experience in the horticulture industry spanning over 20 plus years, Trufitt is making her mark in the horticulture industry. She has travelled the length and breadth of New Zealand engaging with growers and industry partners.

"This opportunity has allowed me to really utilise all my expertise and expertise developed over time," she says.

"Working with industry it is clear that Potatoes New Zealand needs to really drive the industry strategy with guidance from our board and for the benefit of our growers."

Trufitt adds that she is encouraged by what the future holds and the direction New Zealand's potato industry is heading.

Heading up a team of six experienced staff, Trufitt says she is committed to listening, enabling and promoting better outcomes for the New Zealand potato industry.

As the focus for the Potatoes New Zealand team shifts to the year ahead, one of their primary goals includes garnering member support for the levy order.

There is also presenting the finalised strategy and business plans to propel the industry in the right direction.

With the levy order vote scheduled for April - May 2024, Trufitt and her team are rallying grower members to actively participate in shaping the future of New Zealand's potato industry.

Trufitt is optimistic about the vision for the NZ potato sector: 'End to End Value Creation'.

She adds that there will be no resting for the Potatoes New Zealand team as in the coming months they will be working towards the industry's objectives.

More like this

Spud growers seek fair returns

Regulation changes, future proofing the industry and ensuring fair returns are some of the challenges facing potato growers, according to Potatoes New Zealand chief executive Kate Trufitt.

Featured

Jack Jordan takes Stihl Timbersports gold for NZ

Going one better than a frustratingly close second place finish at last year's event, the country's top axeman, Jack Jordan of Taumaranui, last weekend won the Stihl Timbersports World Championship individual event in.

Canterbury A&P Show expands with new Wool Zone

Canterbury A&P Association (CAPA) show president Brent Chamberlain says a big development for this year is the Wool Zone, first introduced two years ago as a showplace for everything produced from wool, but now greatly enlarged with its own Wool Marquee and more than 30 trade sites.

National

Machinery & Products

Yamaha acquires Robotics Plus

New Zealand based company Robotics Plus, a specialist in agricultural automation, has announced an agreement for it to be acquired…

Ecorobotix announces NZ dealership

Swiss-based Ecorobotix has announced its entry into the New Zealand market through a strategic partnership with Canterbury-based New Zealand Tractors.

» Latest Print Issues Online

The Hound

'Told you so'

OPINION: Your old mate hears some of the farmers involved in the Meat Industry Excellence (MIE) group ten years ago…

BSA BS!

OPINION: The Hound reckons the recent stoush about the old Broadcasting Standards Authority (BSA) expanding its brief – with no…

» eNewsletter

Subscribe to our weekly newsletter