Red meat's China push
The red meat sector is launching a new campaign to lure Chinese consumers to New Zealand grass-fed beef and lamb.
The latest data from the Meat Industry Association (MIA), shows that meat exports in January 2024 were down by 8% to $759 million compared with January 2023. MIA chief executive Sirma Karapeeva said the results reflect the ongoing volatility in global markets.
She says this was the lowest January result since 2019 with the main contributor to this being China, with exports down 21% year-on-year to $263 million. On the positive side, Karapeeva says overall exports to the United States were up 10% to $182 million and to the UK by 34% to $38 million.
The Chinese economy has been one of the key talking points at the recent annual National People Congress of the Chinese parliament. At that congress China set a modest about 5% growth target for the coming year as it seeks to overcome many of its internal economic problems. These include curbing industrial overcapacity and defusing its property sector which has had a negative impact on many Chinese people.
But while the volumes of our sheepmeat and beef exports were relatively unchanged compared to last January, Karapeeva says the value of these dropped. In the case of sheepmeat, exports fell nine per cent to $305 million and beef by 6% to $320 million.
“Clearly, challenges remain for our red meat exporters,” she says.
Karapeeva says some other good news is that sheepmeat exports to the United States rose 16 per cent to $45 million and beef exports by 12% to $120 million. She says beef exports to the UK also continue to grow, from $588,000 last January to over $2 million, off the back of the UK Free Trade Agreement that came into effect in May 2023.
“Sheepmeat accounted for most of the increase in exports to the UK, recovering from the low levels of January 2023,” she says.
