Fieldays hold out the begging bowl
OPINION: When someone says “we don’t want a handout, we need a hand up” it usually means they have both palms out and they want your money.
Showcasing clear pathways to encourage young people into primary industry careers will be the focus of New Zealand Young Farmers (NZYF) at National Agricultural Fieldays.
Coupled with the Government's target of doubling exports by 2025 there is a need to grow the primary industry skill base, and encourage more youth into the myriad of agricultural careers on offer.
Minister of Primary Industries Nathan Guy has spoken of the need to attract the best people into primary industries.
"Industry and Government need to start working closely together because we are facing a skills shortage in the future."
New Zealand Young Farmers has taken a leading role in encouraging and developing that skill base and contributes to many co-I ndustry initiatives including the Get Ahead Programme which will feature at the Career and Education Hub at the Fieldays.
Sixty Auckland students will get to hear from a number of inspirational speakers including former Silver Fern Bernice Mene.
Bernice is representing the Pinnacle programme - a unique mentoring programme for passionate teens between 15 to 18 years old.
Providing talented young New Zealanders with the foundations for success, Pinnacle mentors work across a number of sectors including the primary industry.
The urban students will also learn about the many and varied opportunities the primary sector holds - opportunities those students would not be exposed to otherwise.
As part of that NZYF will display the work the organisation is doing in partnership with the Red Meat Profit Partnership in education.
Alongside CORE education, NZYF has been developing professional and NZQA accredited teaching and learning resources for teachers and students.
NZYF education project manager Anastacia Harlen said the resources enabled students throughout New Zealand an opportunity to connect with primary industry contexts.
"It's positive to see that schools are embracing the need to integrate agricultural context into a range of subject areas that would not typically use this context. This provides students with the opportunity to connect with, experience and develop an understanding of the agricultural sector, just as they would in the workplace."
The Hub will also showcase leadership and award scholarship opportunities within the rural sector while visitors can also attend the panel discussions and multiple seminars presented by industry-leading companies.
NZ Young Farmers CEO Terry Copeland said the Hub would be a great opportunity to showcase the clear pathways for young people to make rewarding and successful careers within agriculture and agri-business.
The Careers and Education Hub is situated at the Fieldays Theatre on E Street.
With the current situation in the European farm machinery market being described as difficult at best, it’s perhaps no surprise that the upcoming AgriSIMA 2026 agricultural machinery exhibition, scheduled for February 2026 at Paris-Nord Villepinte, has been cancelled.
The Meat Industry Association of New Zealand (MIA) has launched the first in-market activation of the refreshed Taste Pure Nature country-of-origin brand with an exclusive pop-up restaurant experience in Shanghai.
Jayna Wadsworth, daughter of the late New Zealand wicketkeeper Ken Wadsworth, has launched an auction of cricket memorabilia to raise funds for I Am Hope's youth mental health work.
As we move into the 2025/26 growing season, the Tractor and Machinery Association (TAMA) reports that the third quarter results for the year to date is showing that the stagnated tractor market of the last 18 months is showing signs of recovery.
DairyNZ chair Tracy Brown is urging dairy farmers to participate in the 2026 Levy vote, to be held early next year.
Beef + Lamb New Zealand (B+LNZ) is calling for nominations for director roles in the Eastern North Island and Southern South Island electoral districts.

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