MPI Hails Kiwifruit Boom as Horticulture Revenue Surges Past $9 Billion
Ministry for Primary Industries (MPI) Director General Ray Smith is giving a big shout-out to the horticulture sector, especially kiwifruit.
Showcasing clear pathways to encourage young people into primary industry careers will be the focus of New Zealand Young Farmers (NZYF) at National Agricultural Fieldays.
Coupled with the Government's target of doubling exports by 2025 there is a need to grow the primary industry skill base, and encourage more youth into the myriad of agricultural careers on offer.
Minister of Primary Industries Nathan Guy has spoken of the need to attract the best people into primary industries.
"Industry and Government need to start working closely together because we are facing a skills shortage in the future."
New Zealand Young Farmers has taken a leading role in encouraging and developing that skill base and contributes to many co-I ndustry initiatives including the Get Ahead Programme which will feature at the Career and Education Hub at the Fieldays.
Sixty Auckland students will get to hear from a number of inspirational speakers including former Silver Fern Bernice Mene.
Bernice is representing the Pinnacle programme - a unique mentoring programme for passionate teens between 15 to 18 years old.
Providing talented young New Zealanders with the foundations for success, Pinnacle mentors work across a number of sectors including the primary industry.
The urban students will also learn about the many and varied opportunities the primary sector holds - opportunities those students would not be exposed to otherwise.
As part of that NZYF will display the work the organisation is doing in partnership with the Red Meat Profit Partnership in education.
Alongside CORE education, NZYF has been developing professional and NZQA accredited teaching and learning resources for teachers and students.
NZYF education project manager Anastacia Harlen said the resources enabled students throughout New Zealand an opportunity to connect with primary industry contexts.
"It's positive to see that schools are embracing the need to integrate agricultural context into a range of subject areas that would not typically use this context. This provides students with the opportunity to connect with, experience and develop an understanding of the agricultural sector, just as they would in the workplace."
The Hub will also showcase leadership and award scholarship opportunities within the rural sector while visitors can also attend the panel discussions and multiple seminars presented by industry-leading companies.
NZ Young Farmers CEO Terry Copeland said the Hub would be a great opportunity to showcase the clear pathways for young people to make rewarding and successful careers within agriculture and agri-business.
The Careers and Education Hub is situated at the Fieldays Theatre on E Street.
Despite some trying circumstances recently, the cherry season looks set to emerge on top of things.
Changed logos on shirts otherwise it will be business as usual when Fonterra’s consumer and related businesses are expected to change hands next month.
Reflecting on the past year, Horticulture New Zealand chief executive Kate Scott says there has been a lot to celebrate.
Ministry for Primary Industries (MPI) Director General Ray Smith is giving a big shout-out to the horticulture sector, especially kiwifruit.
Early forecasts for New Zealand's apples and pears point to a standout season marked by exceptional fruit quality and high pack-out rates.
Tickets are now available for Beef + Lamb New Zealand’s (B+LNZ) Out the Gate, returning from 19-21 May 2026 at Te Pae, Christchurch.

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